If there’s anything that’s fun to do online, it’s shopping for the best baby clothes brands. We dare you not to smile looking at those teeny-tiny shoes and baby pajama sets. But with so many (too many, really) choices, we polled the people who know best: moms. In other words, real parents who spend a lot of time and money outfitting their own kids season after season. Believe us, four parents with 10 children between us know a thing or two about how much clothing these little ones go through.
On this list, you’ll find a mix of classic kid clothing brands that you may already know and love as well as new-to-you places that we promise will soon become favorites. From special-occasion outfits to supercute basics—and everything in between—there are tons of unique pieces that will seriously impress. So whether you’re shopping for a parent-to-be, like a new mom or new dad, or you’re simply in the market for fresh clothing for winter, these are the best places to shop for babies right now.
Where to shop the best baby clothes
- Best Overall: Hanna Andersson
- Best Bulk Baby Clothing: H&M
- Most Trendy Baby Clothing: Zara
- Best Baby Gift Sets: Monica+Andy
- Best Affordable Organic Baby Clothes: Little Planet by Carter’s
- Softest Organic Baby Clothing: Mori
- Best High-End: Pink Chicken
The best baby clothes brands for essentials
Below are mom-and-pop shops that curate beautiful brands in the basics and essentials lane.
Best for: Playful prints | Size range: 0/3 months–3Y | Shipping: Free on select orders | Return policy: Returns within 60 days, plus shipping costs
Hanna Andersson is an Oregon company that parents have turned to for decades. Its signature is print-forward, ultracomfy clothing that you can buy for the whole family (think tons of mommy-and-me outfits). It was founded by Gun Dunhart, a Swedish woman, in the 1980s, and you can still find that Scandi sensibility at Hanna Andersson. “If there isn’t enough to love already, my family can’t resist the brand’s fun partnerships with beloved pop culture and Disney characters (like Mickey, Snoopy, and Miffy) and franchises (like Harry Potter and Star Wars) fit for whatever phase the kiddo’s in,” says Glamour contributor Brigitt Earley, who is a mom of four. It also has all kinds of seasonal drops for holidays, including Christmas, Valentine’s Day, and summer. The clothing isn’t all about the fun prints, though. The material is supersoft (especially its new bamboo pajamas) for comfort and durable for longevity. “Some pajama styles cycled through all four of my kiddos without any sign of excess wear,” adds Earley.
- Pros: Soft and durable materials; fun prints and collabs
- Cons: Popular styles sell out quickly.
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Best for: High-quality organic styles | Size range: 0–5T | Shipping: Free shipping over $75 | Return policy: Returns within 90 days
Fun prints, personalization, high-quality clothing, and organic textiles? There’s no reason not to shop Monica + Andy—especially since the brand is probably already on the parents’ baby registry. The Chicago retailer specializes in GOTS-certified organic-fiber baby clothing that’s kind to baby’s skin and just looks happy. “I’m a total sucker for their rainbow PJs, printed kimonos, and adorable newborn one-pieces,” says Earley. And Disney lovers, listen up: Now Monica + Andy has an extensive line of fully licensed character gear. From onesies and pajamas to sweaters and jackets, you can find all kinds of comfy clothing littered with your little one’s favorite princesses, Mickey Mouse, and more.
- Pros: Very soft clothing; fun prints; extensive Disney gear
- Cons: High free-shipping threshold
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Best for: Supersoft organic styles | Size range: Newborn–5/6Y | Shipping: Free shipping over $100 | Return policy: Returns within 30 days
Mori’s cute, minimalist designs will draw you in first, but it’s the signature fabric that’ll keep you a loyal customer. The brand uses a custom blend of bamboo and cotton that’s supersoft, temperature regulating, environmentally friendly, and safe for sensitive skin. “The baby starter set—which includes a sleep sack, pajamas, bodysuits, leggings, muslins, a hat, a baby blanket, a hooded bath towel, and a wooden rattle ring—makes for the perfect baby shower gift,” says Glamour deputy editor Anna Moeslein, who is a mom of twins. Bonus: Mori offers gift wrapping and customization to make that baby present extra personalized.
- Pros: Buttery soft clothes; organic and sustainable fabrics
- Cons: High free-shipping threshold
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Janie and Jack
Best for: Classic styles | Size range: 0–24 months | Shipping: $6 for economy shipping | Return policy: Returns within 45 days
If you’re looking for that classic Americana style—think Ralph Lauren for babies—then Janie and Jack is where you need to shop. Here you’ll find seasonal wardrobe staples (cable-knit sweaters for winter, cotton-linen shorts for summer) alongside more “fun” pieces like ruffled baby swimsuits and faux-fur jackets. The brand also has an American Girl holiday collection so your little one can dress to match her favorite doll. While the price points are higher than some of the other baby brands on this list, the quality is unmatched. As the brand says on its website: “We make clothes that last. Keepsakes that can stay with your family or be handed down for someone else to love.”
- Pros: Timeless styles; good resale value
- Cons: Shipping isn’t free.
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Mini Boden
Best for: Playful illustrations | Size range: 0–4Y | Shipping: Free for orders over $49 | Return policy: Returns within 45 days
Here’s a brand that really needs no explanation. It’s for the mom or dad who would simply adore seeing their little one in this British label’s playful, vibrant, and photo-ready outfits. “I can’t help but think of picture day every time I shop Boden,” says Earley. Of course, the brand also has great basics, especially if you catch a sale. Score leggings and joggers, dresses and skirts, denim and sweaters—basically, whatever your kiddo needs, Mini Boden has it in a fun, playful style. And the clothes don’t just look adorable on; they’re supersoft yet durable enough to pass onto siblings.
- Pros: Fun and playful styles; wide range of clothing types
- Cons: Popular styles sell out quickly.
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Young Days
Best for: Colorful fits | Size range: Newborn–6T | Shipping: Free over $50 | Return policy: Within 30 days
Young Days’ line of bright yet subtle clothing for babies just screams joy. Think comfy joggers in a whimsical tie-dye pattern or a color-block sherpa vest that’ll make a cloudy day more cheerful. Our editors are fans of its unique and varied colorways, which are muted enough to not be too loud but still fun and colorful for kids. The brand also says it is committed to using organic and recycled materials, which means you can feel good about what you’re buying.
- Pros: Environmentally friendly; bright yet classy designs
- Cons: Not sold at major retailers
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Kyte Baby
Best for: Elevated basics | Size range: Newborn–10 | Shipping: $7.50 for less than $85 | Return policy: Within 45 days
Kyte Baby is best known for its butter-soft sleep bags, but don’t miss out on the incredible daywear options. The rompers, onesies, footies, and other styles are all made with the brand’s signature bamboo fabric, which is great on sensitive skin. Most of the clothes also come in gender-neutral colors and prints, making them a nice gift option for all.
- Pros: Supersoft fabric; new designs often
- Cons: Prints sell out quickly; expensive
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Best for: A special occasion | Size range: Newborn–14 years | Shipping: $10 | Return policy: Within 21 days
Pink Chicken is the ultimate in high-end baby fashion when you want to splurge. Its luxurious and stylish dresses have become the quintessential party dress for moms looking to make their girls feel extra special, and its prints are whimsical yet classic. “You can’t go wrong with their classic Stevie dress, which features a ruffled neckline and smocking, but I’m also a fan of their two-piece sets for little ones,” says Glamour senior editor and mom of two Stephanie McNeal. “This is where I’d shop for a first-birthday outfit.”
- Pros: Adorable elevated designs; large variety of styles and patterns
- Cons: Pricey
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Posh Peanut
Best for: Elevated family matching | Size range: Newborn–12 years | Shipping: Free over $25 | Return policy: Within 30 days
Posh Peanut claims its fabric is “as soft as a baby’s butt,” and, well, they’re not wrong. The incredibly soft fabric, custom-made viscose from bamboo, has earned awards for the brand and made it a favorite among celebrity moms like Blake Lively, Gabrielle Union, and Emma Roberts. (Kylie Jenner’s son even wore the brand to make his IG debut.) “It’s a great option for kids with sensitive skin issues,” says Glamour’s Moeslein. “I dress my eczema-prone son in the brand’s pajamas all the time.” Besides all that, Posh Peanut also stands out for its variety of signature prints, which range from playful dinos to beautiful florals, and variety of family matching options.
- Pros: Good for sensitive skin; lots of collaborations with Disney and other characters
- Cons: Drops sell out quickly
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7AM Enfant
Best for: Outerwear and cozy knits | Size range: Newborn-7Y | Shipping: Free for orders over $75 | Return policy: Within 14 days, minus restocking and shipping fees
7AM Enfant is already beloved by parents for its top-of-the-line outwear for kids, especially their popular stroller blanket, which you will see on nearly every NYC baby once the temperatures drop (seriously, you can count a dozen per block). But the brand also sells extremely comfy knits like sweaters, pants, and more. “I was blown away by 7AM Enfant’s sweaters, which are ridiculously cozy and fit my daughter so well,” says McNeal. “I feel like I never have to worry about her being cold or uncomfortable in basics this soft.” The clothing is also made with 100% recycled materials and can be machine washed and dried, so you can feel good about your purchase all around.
- Pros: Incredible cozy; durable and long-lasting
- Cons: Pricey
The best affordable baby clothes brands
Bulk long-sleeve bodysuits and onesies for messy activities (ahem, diaper changes) are a necessity, and these are the places to get them. Some favorites we didn’t feature, such as Uniqlo, have excellent choices, but sizes are often snapped up as soon as they launch. (You can blame that on its amazing prices.) Others, such as Amazon and Nordstrom, sell many of the brands already featured on this list.
Best for: Affordable basics | Size range: Preemie–4T | Shipping: Members get free shipping over $40 | Return policy: Within 30 days, excluding delivery fee
Move swiftly on the bulk pants and onesies, and buy extra pairs in one size up. H&M basics tend to be on the thinner side, so they’re breathable and great for playing indoors—or outside in the warmer months. We always scoop up a bunch of extras to keep in our kids’ cubbies at school in case they need a change of clothes. H&M is also a surprisingly good place to grab seasonal items that often go missing, like gloves and hats. Items in the brand’s new premium line, H&M Adorables, are higher quality and designed to be worn a little longer, but still at a reasonable price point.
- Pros: Affordable basics; soft and breathable fabrics
- Cons: Clothes aren’t as durable
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Target
Best for: Affordable seasonal styles | Size range: Preemie–5T | Shipping: Free 2-day shipping over $35 | Return policy: Full refund within 90 days
Target clothing isn’t as cheap as you may think, but that’s because the bull’s-eye overlords are simply not skimping on quality. If you’re shopping Target baby clothing, you’re probably going to check out with Cat & Jack, an in-house label that often features trendier seasonal styles (and makes for great baby gifts). The boy’s pants in that line are some of our favorites because their reinforced knees aren’t prone to ripping the way so many others do. Target is also home to lots of other brands with more basic offerings for stocking those school cubbies or splashing in puddles—think Carter’s and OshKosh. Don’t sleep on its shoes, either—they have the cutest sneakers, rain boots, and more.
- Pros: Wide selection of items and brands; focus on durability
- Cons: Sometimes popular items sell out quickly
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Gap
Best for: Wardrobe staples | Size range: 0–5Y | Shipping: Free shipping on order of $50 or more | Return policy: Free returns within 30 days
There’s just something about dressing babies like they’re headed to a ’90s commercial shoot. Gap is a must-shop for cute baby clothes in classic styles, and though it’s not the most affordable of the big-box retailers if you’re shopping at regular price, a ton of sales take place throughout the year, so a great deal isn’t all that hard to come by. (Be sure to check out the clearance section too.) Gap is our go-to for all things denim—jeans (don’t miss the flannel-lined ones for the boys!) and jackets included. We also like the retailer for sweaters and sweatshirts but wish they wouldn’t put bear ears on so many of the baby hoodies—they’re cute, but some of us are more of a “dress baby like a pint-size adult” kind of parent.
- Pros: Great for denim; timeless styles
- Cons: Some styles are too cutesy
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Best for: Trendy styles | Size range: 0/1 months–6Y | Shipping: Free shipping over $50 | Return policy: Returns within 30 days, less shipping fee
Come for the essentials; stay for the seasonal styles. To be honest, we put Zara’s baby basics lower simply to give the other retailers a fighting chance. Its kids’ section really is so popular that by the time outfits go on sale, they’re usually available only in the largest or the smallest sizes. Just note that the sizing can be finicky at Zara. One parent we asked found the toddler girls’ dresses to run super large but the boys’ pants to run really small. We’re down for the hunt, though, because Zara’s clothes are just too good.
- Pros: Trendy styles and basics; great overall value
- Cons: New arrivals sell out really fast; website can be hard to navigate
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Gymboree
Best for: Colorful fashion moments | Size range: Newborn–12 years | Shipping: Free over $20 | Return policy: Within 45 days
Gymboree is a classic—and it’s back and better than ever. The ’90s and ’00s classic kids’ brand had a bumpy few years, but since being acquired by The Children’s Place in 2019, it has returned to making the adorable kids clothes that moms have always fallen in love with.
- Pros: Fun colorful styles; frequent sales
- Cons: Some reviewers note sizes run small
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Old Navy
Best for: Cute and affordable daily wear | Size range: It’s Old Navy! They have every size. | Shipping: $7 for basic | Return policy: Within 30 days
Seriously, what parent doesn’t love Old Navy for kids’ clothes? They are cute, comfortable, and seriously affordable, a combination you can’t beat. Our editors shop there for seasonal, holiday-themed pieces, matching sweat sets that are fashionable and functional, and of course bargain multipacks of staples like pajamas, rompers, bodysuits, and leggings.
- Pros: Affordable including frequent sales; cute multipacks
- Cons: Not as high-quality fabric as some
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Old Navy SoSoft Cable-Knit One-Piece
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Old Navy Printed Cozy Rib-Knit Ruffled Top and Pants Set
PatPat
Best for: Building out a wardrobe | Size range: Newborn–6 years | Shipping: Free over $35 | Return policy: Within 30 days
Founded by engineer dads Albert Wang and Ken Gao, PatPat offers a wide range of clothes and sizes at reasonably affordable prices. The brand’s motto—Super Cute + Super Fun = More Happy Moments—comes through in its designs, which lean toward bright colors and cheerful prints. Parents who are into fan culture will also appreciate the robust “character shop,” with sets from Disney, Paw Patrol, Barbie, Baby Shark, and more kid favorites. There are several family matching options, too, for all those holiday card or IG photo ops.
- Pros: Affordable; wide array of options
- Cons: Some clothes have a quality that’s better than others.
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Honest Baby Clothing
Best for: Affordable basics | Size range: 0–7Y | Shipping: Free shipping on orders $79 or more | Return policy: Within in 30 days
As much as we love—and buy—cute special-occasion outfits for our kids, they still need the basics. Moeslein says she relies on Honest Baby Clothing for multipacks of socks, bibs, and plain bodysuits at an affordable price. “Because I have twins, I’ll stock up on their 10-pack shirts and bodysuits each season in gender-neutral colors,” she says. “They’re great to send as day-care backups too!”
- Pros: Good value; lots of gender-neutral options
- Cons: Some reviewers say the fabric feels stiff compared to other brands.
Gerber Childrenswear
Best for: Buying an entire season’s worth of clothes in one go | Size range: Preemie–5T | Shipping: $6 | Return policy: Within 60 days
Gerber’s Childrenswear is basically a one-stop shop for everything you might need in those early years. From bibs and socks to fun seasonal sets and matching family pajamas, the brand makes our list for its sheer convenience factor alone. “Also, I’m not sure how many people know this, but they also offer free embroidery on select items,” says Moeslein. “It’s a great gift idea—just saying.” While everything is adorable—and affordable—we’re particularly loving their higher-end Modern Moments line lately. In the collection you’ll find adorable matching sets in muted pastels like lavender and sage green, neutral outerwear, and some sweet Mary Janes. “I am a big fan of the Modern Moments line,” says McNeal. “It really looks like one of those fancier brands, but is still affordable.”
- Pros: Lots of options; affordable; free embroidery
- Cons: Sizing can be inconsistent.
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The best baby clothes brands for elevated clothing
So you want to splurge on the little one? Below are the best clothing brands to shop for a thoughtful baby gift.
Arquia
Best for: Cheerful cotton basics | Size range: 0–18M | Shipping: Free for orders over $50 | Return policy: Within 14 days with $5 shipping and restocking fee
The brilliance of Arquia is in its simplicity: A line of basics in cheerful, gender-neutral colors like fire engine red and grass green, all of which are made in buttery soft, hypoallergenic pima cotton. “My son, who tends to run hot, basically lived in Arquia this summer,” says Glamour’s Moeslein. “The fabric on the onesies are so breathable and soft that I found myself reaching for them above everything else in his dresser drawer.” The brand also recently introduced a line of supersoft adult tees, so the whole family can have a matching moment.
- Pros: Hypoallergenic; holds up well in the wash
- Cons: Not available at any major retailers
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Gunamuna
Best for: Supersoft separates | Size range: 0–3Y | Shipping: Free for orders over $100 | Return policy: Within 30 days, less shipping costs
Known for their swaddles and sleep bags, which are made with supersoft bamboo rayon, Gunamuna has branched out into sleepwear and daywear that are equally as comfy. “Gunamuna makes my favorite sleep bag,” says Moeslein. “It’s so cozy, I want one in an adult size. My only complaint is that they’re so well-liked, they often sell out in their more popular prints.”
- Pros: Extra soft fabric in a variety of cute styles
- Cons: Popular styles sell out quickly.
Livly
Best for: Elevated Scandinavian-style ’fits | Size range: Preemie–7Y | Shipping: Free for orders over $80 | Return policy: Within 15 days
A Swedish brand that’s already a favorite of parents abroad, Livly offers elevated clothing for babies, all made out of 100% pima cotton. The brand’s founder first became interested in creating clothing that is both stylish and safe on newborn skin after her twins, Liv and Lilly, were born prematurely and had sensitivities (she also named her brand after them). “Livly is one of those brands I was so excited to learn about because they satisfy both of my wants when dressing my daughter: soft and practical yet aesthetically pleasing,” says McNeal. “I am a huge—new—fan.”
- Pros: Organic material; wide variety of sizes and styles
- Cons: Pricey
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Magnetic Me
Best for: Unique, easy-to-use clothing / Size range: Newborn–8Y / Shipping: Free for orders over $85 / Return policy: Within 30 days, less shipping costs
“A friend gifted me a couple Magnetic Me onesies when I was pregnant, along with the note ‘Trust me,’” says Moeslein. “I got it as soon as my twins arrived. The magnetic closure was a literal lifesaver when we were in the diaper-changing trenches. I recently gave some to a pregnant friend with the same note.”
- Pros: Easy to get on and off; fun patterns
- Cons: Magnets have a bit of a learning curve, per some reviewers
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Mini Rodini
Best for: Eclectic outfits | Size range: Newborn–11Y | Shipping: Free for orders over $99 | Return policy: All clothing can be returned, less shipping costs
Mini Rodini, which has stores in Stockholm and London, was created with the desire to make kids’ clothing that doesn’t compromise on the environmental or social aspects of production. It’s also just really stinking cute. Just a note before you buy: The sizing is different from US brands, so make sure to check the measurements first.
- Pros: Organic and recycled materials; fun and unique prints
- Cons: Sizing is bespoke to the brand and takes a bit to figure out.
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Minnow
Best for: Elevated summer barbecue outfits, all year long | Size range: Newborn–14Y | Shipping: Free for orders over $200 | Return policy: Within 30 days, less shipping costs
Is there anything cuter than baby swimwear? We think not, especially when they are dressed in Minnow. The brand says it wants to evoke an endless summer lifestyle that’s both fun and polished, and its collection of beach-friendly essentials in classic and colorful prints are to die for. “I’m a huge Minnow proponent—their swimsuits are seriously adorable,” says McNeal. But if you’re not headed for the water anytime soon, Minnow also has lent its signature style to other clothing items like nautical-inspired knits, floral jackets and tops, and even sleepwear collabs with brands like J.Crew.
- Pros: Fresh and coastal styles
- Cons: Not as large a selection as other brands
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Nest Designs
Best for: Matching sheets and jammies | Size range: Newborn–10Y | Shipping: Free for orders over $125 | Return policy: Within 30 days
If you want the softest pajamas and loungewear, always look to the brands that do sleep bags well. Nest Designs uses organic cotton, French terry, bamboo, or an exclusive-to-them avocado bamboo fabric on all their clothes. You can even get in on the coziness: The brand offers adult sizing and maternitywear too.
- Pros: Wide range of options for sleepwear, from sheets to pajamas
- Cons: Only offers sleepwear
Oso & Me
Best for: Adorable outfits that are also functional | Size range: Newborn–8Y | Shipping: Free for orders over $150 | Return policy: Within 30 days
Oso & Me is designed with functionality in mind—all the clothing is easy to slip on and off a wiggly baby or toddler, and everything is preshrunk so you can wash and dry as much as needed (which, with kids, is a lot). “For me, it’s the little details,” Moeslein says. “Things like rollable cuffs, stretchy necklines, and drawcord waists that make room for growth spurts are so thoughtful.”
- Pros: Practical; cute; easy to put on
- Cons: Not available at most major retailers
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Primary
Best for: Basics in bright colors | Size range: Newborn–14Y | Shipping: Free for orders over $50 | Return policy: Within 90 days, less shipping costs
At Primary, you start shopping by choosing your favorite color. That’s because the brand is, as they put it, “on a mission to encourage every kid to be the truest version of themselves” through a line of rainbow-bright, gender-neutral basics meant to be able to mix and match. “I have boy-girl twins, so I love that I can just grab whatever from the dresser drawer as I’m getting them dressed,” says Moeslein. “Plus, the color and designs are so cheerful—I can’t help but smile whenever I see them in their Primary looks.”
- Pros: Easy to mix and match to create outfits
- Cons: Only available at a narrow selection of retailers
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Easy-Peasy
Best for: Sustainably made, unfussy pieces | Size range: 6 months–5T | Shipping: $6 standard shipping | Return policy: Within 14 days of being delivered
In addition to making just really cute clothes, Easy-Peasy provides peace of mind. The brand is committed to sustainability through recycled materials, socially responsible production, and other good-for-the-environment measures. “The pieces are also simply well designed and reflect how kids actually move about in their clothes,” Moeslein says. “For example, they’re easy to put on, hold up in the wash, and don’t have a ton of pointless snaps.”
- Pros: Responsibly made; rigorously tested for harmful chemicals
- Cons: Some styles sell out quickly.
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The Children’s Place
Best for: Seasonal sales, convenience | Size range: Newborn–18 | Shipping: Free on orders $40 or more | Return policy: Within 45 days of purchase date
As one of the largest children’s clothing retailers in the country, The Children’s Place is a reliable destination for filling just about any gap in your child’s wardrobe. “They have tons of store locations, so I find myself often popping into one just to see what’s on sale or to pick up something I know I need, like a new coat or an extra pair of pants,” says Moeslein. “I also like that you can order online for pickup at the store—so convenient!”
- Pros: Convenient; wide range of sizes
- Cons: Some customers say the quality can be inconsistent.
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Carter’s
Best for: Big variety of styles at an affordable price | Size range: Preemie–XXL | Shipping: Free for orders over $35; free curbside or store pickup | Returns: Within 90 days of purchase
Look around any given playground, and you’ll likely see at least two kids wearing Carter’s—the brand is that ubiquitous among the youngest generation. But with affordable prices, convenient shipping and store pickup options, placement in several major retailers, and a huge selection of styles in a wide range of styles…would you expect any less? We especially love the brand’s Little Planet line, which is made sustainably with recycled materials, organic cotton, and other eco-friendly materials.
- Pros: Diverse sizing; lots of seasonal sales
- Cons: Not the place to shop for looks no one else on the playground will have
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OshKosh B’gosh
Best for: Denim, especially the overalls | Size range: Newborn–5T | Shipping: Free for orders over $35; free curbside or store pickup | Returns: Within 90 days of purchase
While you can find a variety of classic Americana styles at OshKosh B’gosh, it’s the brand’s beloved overalls and timeless denim clothes that still hold up best. “My dad was so excited to pick out a pair of OshKosh B’gosh overalls for each of my kids,” says Moeslein. “And I totally get why—they looked really stinking cute in them.”
- Pros: Timeless denim that holds up well and goes with everything
- Cons: Shop elsewhere if you are looking for unique pieces that stand out.
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Kohl’s
Best for: Good deals | Size range: Preemie–5T+ | Shipping: Free shipping for orders over $49 or free store pickup | Returns: Up to 90 days after purchase date for non-Kohl’s Card transactions; 120 days for Kohl’s Card transactions
Calling all millennial parents: Did you know Lauren Conrad has a childrenswear line called Little Co. at Kohl’s? If not, we recommend immediately checking it out if you like Instagram-grid-worthy looks with a relaxed but cool California vibe. And that’s just the start of what’s available at the massive retailer.
- Pros: Convenient; you can add to any Kohl’s baby registry
- Cons: Inconsistency among which pieces are available for in-store pickup and/or shipping
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Quince
Best for: Pajamas, everyday clothes | Size range: Newborn–12Y | Shipping: Free standard shipping | Returns: Eligible for a full refund or exchange within 365 days of purchase
You’re likely already familiar with Quince, the clothing and home brand that prides itself on offering high-quality goods for affordable prices. Well, good news: The baby and kids clothing follows that same ethos. “Their onesies are so soft, I’m kind of jealous I don’t have my own to wear,” Moeslein says. “I also want to curl up in the Quince bamboo sleep bags.”
- Pros: Generous shipping and return policy
- Cons: Some customers say sizing is inconsistent.
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Petit Lem
Best for: Muted, whimsical patterns | Size range: Newborn–14Y | Shipping: Free for orders over $100 | Return policy: Within 14 days, less $9 restocking fee
This Quebec brand has both a whimsical and chic French Canadian spirit and a sustainable ethos—emphasizing organic cotton in its garments. “Every time I dress my twins in their Petit Lem pajamas, I want to take a photograph,” says Moeslein. “They look so sweet and cuddly.” The brand also has a robust preemie selection for our littlest little ones.
- Pros: Supersoft, organic material
- Cons: Must spend $100 to get free shipping
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Miles the Label
Best for: Functional and high-quality basics | Size range: 3 months–10 years | Shipping: Free for orders over $100 | Return policy: Within 10 days, less $9 restocking fee
Miles the Label is a clothing brand that’s all about making childhood functional and fun. The company is best known for high-quality basics like T-shirts, bike shorts, and hoodies, which are nice enough to look elevated but sturdy enough for play. The brand, founded in 2017, also focuses on small retailers, partnering with neighborhood shops and encouraging customers to shop local.
- Pros: High quality; gender neutral
- Cons: Not available at many major retailers
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Little Sleepies
Best for: Cozy pajamas that last | Size range: Micropreemie–16 years | Shipping: Free for orders over $25 | Return policy: Within 30 days, free for store credit, $5.95 restocking fee for refund
Little Sleepies has garnered a huge following for its cozy sleepers with adorable prints, from ice cream cones to succulents and popular characters like Bluey. But their most beloved feature may be their unique ability to be worn longer than the average pajamas due to an ability to switch from footed romper to footless. The company also offers both preemie and micropreemie size ranges, making its sizing truly inclusive.
- Pros: Supersoft; variety of different styles
- Cons: Popular prints sell out quickly.
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Coop by Pink Chicken
Best for: Playclothes with an elevated style | Size range: 3/6 months–12Y | Shipping: Free for orders over $175 | Return policy: Within 21 days, less shipping costs
We are huge fans of Pink Chicken here at Glamour, so we were thrilled to try out their new playclothes line, Coop Kids. The new brand offers the same gorgeous and high-quality clothing we have come to expect from them, but in basics and other play-friendly styles and breathable fabrics, and at a lower price point.
- Pros: More affordable than the original brand; good for play
- Cons: Not every style comes in baby sizes
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Loulou Lollipop
Best for: Durable and sustainably made clothing | Size range: Newborn-6Y | Shipping: Free for orders over $75 | Return policy: Within 30 days
Loulou Lollipop prides itself on using premium, nontoxic materials, so you can purchase anything from the brand with peace of mind knowing that it’s been safety tested and mom approved. And even though we’re here to talk about clothes, don’t sleep on Loulou Lollipop’s excellent teethers and bibs, either.
- Pros: High quality, sustainably made basics
- Cons: Not many styles besides sleepers
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Motette
Best for: Elegant, timeless pieces | Size range: Newborn-5T | Shipping: Free for orders over $75 | Return policy: Within 30 days
For picture-perfect day and sleepwear, Motette's timeless and elegant patterns are hard to beat. And good news for mom: They offer women's pajamas in the same supersoft bamboo fabric and prints. “My twins have an adorable matching gingham set of pajamas that I love,” says Moeslein. “But I’d be lying if I said I didn’t love my own Motette pajamas more—they’re so buttery soft and comfortable!”
- Pros: High-quality, sustainably made basics
- Cons: Not many styles beyond sleepers
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Petite Plume
Best for: Family matching, monogramming | Size range: Newborn-10Y | Shipping: Free for orders over $125 | Return policy: Within 14 days
While Petite Plume has a robust lineup of quality pajamas that can be worn year round, they really stand out during the holiday season. The brand has some of the best family matching options available, all perfect for a Christmas card moment (if that’s your thing). They also offer monogramming for a thoughtful gift option.
- Pros: Make for great gifts
- Cons: Tight return window; high shipping threshold
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Meet the moms
- Anna Moeslein: Anna Moeslein is Glamour’s deputy editor with more than a decade of experience covering entertainment, culture, and lifestyle for digital media. She lives in New Jersey with her husband and two-year-old twins, Sonny and Ellis.
- Stephanie McNeal: Stephanie McNeal is a senior editor for Glamour with more than a decade of experience covering pop culture, internet trends, social media, books, lifestyle, and women’s political and social issues. She lives in Brooklyn with her husband and toddler daughter, is currently pregnant with her second child, and loves to recommend her favorite baby and kid products to Glamour readers.
- Brigitt Earley: Brigitt Earley is a Glamour contributor and has been testing consumer products and writing commerce content for 15 years and counting. Her work spans a wide range of coverage areas, but her specialties include beauty, parenting, and home. She’s a mom of four and lives in Ridgewood, New Jersey.
- Shanna Shipin: Shanna Shipin is a writer, editor, and consultant who’s worked in publishing for nearly a decade. She currently specializes in beauty, motherhood and parenting, and lifestyle content. Previously she served as commerce director and managing editor for shopping content at Glamour, SELF, Allure, and Teen Vogue. She’s currently Allure and Glamour’s shopping director. She’s a mom of two and based in California.
Baby clothes FAQs, answered
Generally, there are two types of baby clothes:
Bulk budget buys: This is where parents will spend a lot of their time but hopefully not a lot of their hard-earned cash. You can find tons of everyday staples—at some of their lowest prices—at big-box retailers. Parents we polled say these types of clothes are great for the messier activities (an afternoon at the playground or an arts-and-crafts class, for example), plus are must-haves for the extra set of clothes your daycare or preschool will ask you to stock in your child’s cubby.
Elevated essentials and special-occasion outfits: Tap here for certified organic cotton clothing, extra durable sleepwear, and plenty of photogenic ’fits. This section is where you’ll find quality sweaters and jackets for cold weather, baby swimsuits (with UV protection!) for summer, the sweetest shoes for those first steps, and even some designer duds for the littlest party guests.
Exactly how much you should spend on baby clothes directly correlates with your personal budget. You can easily find baby clothes that cost upward of $40 per piece, but keep in mind: Babies, especially newborns, grow out of their clothing very quickly. Plus, babies’ clothing takes a beating from things like spit-up, diaper blowouts, and—later—food messes. Because of this, we recommend more budget-friendly pieces in the range of $10 to $20 per item. Shopping sales and secondhand is also a good strategy to score some of those more expensive, special-occasion pieces.
Whether you’re searching for organic-only options, going for neutrals, or trying to cram in as many mommy-and-me outfits as you can while they’re still agreeable, we're pleased to help you shop some of the best baby clothes around, according to parents we polled.
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