The Best Hair-Color Ideas to Try in 2025

Madison Reed master colorist Shvonne Perkins points to an uptick in quiet luxury-coded colors and styles for the year ahead. “More elegant, sophisticated colors will dominate, and we’ll see less emphasis on fashion shades,” she says. “Cooler to neutral tones are likely to be played up because we just had a big moment for beigey golden tones.”

Expect to see more cool, deep brunettes; bronde blends incorporating high- and low-lights; low-contrast roots; and even almost-blue reds like Cherry Cola red.

That said, cowboy copper isn’t going anywhere. “Everyone loves a beautiful copper, and we will continue the craze,” says Diana Mildice, a colorist at Chicago’s Maxine Salon.

“Choosing the best shade for your skin tone depends on several factors,” Abby Haliti, owner of NYC’s Abby Haliti Color Studio, tells Glamour, adding that much of it comes down to finding your skin’s undertone and knowing whether it’s warm or cool. “Generally, people with warm undertone in their skin look best with warm brunette shades like caramel or chestnut,” Haliti says, noting that warm undertones are usually yellow, peachy, or golden. “Those with cool undertones, such as pink or blue, tend to do well with cooler brunette shades like ash brown or espresso.”

Nicole Lucero, a colorist at NYC’s Mahogany Grace Salon, agrees, pointing to base shades of caramel and honey brown as ideal for warm undertones. “If you have cool undertones, a base shade of ash brown or dark brown would be the best choice,” she says. “If you have neutral undertones, you can do a rich chestnut brown or dark cherry brown.”

When you are considering coloring your hair, ask questions like “what will maintenance look like (how will the color grow out—with a harsh line or blended, or how often do I need to come to keep this look fresh), how will this fade out, and what your home care should look like,” says Alissa DeLaTorre, a colorist at Maxine Salon in Chicago. “Always bring pictures because everyone sees color so differently, and sometimes, using words to describe isn’t enough.”

Haliti also notes that it’s important to consider your eye color and natural hair color when selecting a shade. “For personalized advice, it’s best to consult a professional hairstylist who can assess your skin tone and help you choose the most flattering brunette shade,” she says.