12 Best Teeth-Whitening Products, According to Dentists
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If you have a rampant coffee (or red wine) habit, it might be time to give your pearly whites some love with one of the best teeth-whitening products. And not to fret: We’ve got you covered with teeth-whitening strips, toothpastes, and more. We asked a handful of dentists for their recommendations and then put them to the test ourselves. Our top pick was the Crest 3D White Brilliance 2 Step Kit because it transformed coffee-stained teeth to icy white in just a few nights. We also found other teeth-whitening products that suit sensitive teeth, including a pen that you can use every day, and strips to slap on right before your next big event. While professional whitening treatments are the gold standard for removing deeply embedded stains, these at-home teeth whiteners can be effective with consistent use.
The best teeth-whitening products, at a glance
- Best Overall: Crest 3D White Brilliance 2-Step Kit, $13
- Best Whitening Pen: Colgate Optic White Overnight Whitening Pen, $19
- Best Stain Remover: Crest 3D White Deep Stain Remover Toothpaste, $9
- Best Whitening Toothpaste: Colgate Optic White Pro Series Stain Prevention, $13
- Best Whitening Strips: Crest 3D Whitestrips Professional Effects, $46
- Best for Sensitive Teeth: Davids Natural Toothpaste for Teeth Whitening, $10
How we chose the best teeth-whitening products
How we tested
We tested teeth-whitening products based on how easy they were to incorporate into our daily oral care routines, how they made our teeth feel, and how white our teeth looked after consistent use. Depending on how potent the formula was, we tested products that could be used every day (like toothpastes) or once-a-week treatment kits. We looked for teeth whiteners that were sensitive-teeth-friendly and that didn’t make our pearly whites feel uncomfortable after use.
Meet the experts
- Alice Hoang, DMD, FAGD, founder of Brooklyn Mint, a dental practice in New York
- Kevin Sands, DMD, board-certified cosmetic dentist based in Beverly Hills
- Daniel Rubinshtein, DDS, celebrity cosmetic dentist in New York
- Lauren Becker, DDS, certified in biomimetic dentistry in New York
- Victoria Veytsman, MD, cosmetic dentist based in Beverly Hills
- Jon Marashi, DDS, cosmetic dentist based in Los Angeles
- Marina Gonchar, DMD, dentist and owner of Skin to Smile
- Chrystle Cu, DDS, dentist and founder of Cocolab
Best Overall: Crest 3D White Brilliance 2-Step Kit
- Pros: More effective than one-step whitening toothpastes
- Cons: Even though it requires the same amount of time you should spend on brushing your teeth, adding the additional step can be annoying.
“This is my favorite over-the-counter whitening product because it gives patients noticeable results in under a week’s time that also won’t break the bank,” says Lauren Becker, DDS, a dentist certified in biomimetic dentistry in New York. “White strips can be bulky and annoying, and require consistency and time. While all this requires is the two minutes that you should already be brushing your teeth,” she says. To use this teeth-whitening toothpaste, first apply the foaming toothpaste, “which helps remove plaque while helping prevent sensitivity,” says Dr. Becker, and brush for one minute before moving to toothpaste number two, which contains peroxide, for another minute.
“Hear me out: This is kind of like concealer for your teeth! Unlike whitening strips or overnight pen treatments, the Crest 3-D White Brilliance duo is a simple two-minute process that instantly brightened my smile. You just brush your teeth for one minute with the deep-cleansing toothpaste before repeating the process with the whitening gel (just don’t rinse in between steps). As someone with an iced-coffee addiction but very sensitive teeth, I find it nearly impossible to sit with whitening strips for 20 to 30 minutes as the bleaching agents go to work on my enamel. Though step two of this brightening treatment still set off my nerve endings, the discomfort lasted just seconds before it was over, and the results were still pretty noticeable. I’d say this is the perfect product to give you a boost of confidence before a date or event, as opposed to a replacement for a true whitening session with a dentist,” says Glamour contributor Emily Tannenbaum.
Best Overnight Treatment: Colgate Optic White Overnight Whitening Pen
- Pros: Affordable; easy to use; minimizes risk of sensitivity
- Cons: Can be awkward to keep lips away from your teeth while the gel dries
Here’s another affordable drugstore option; Daniel Rubinshtein, DDS, a celebrity cosmetic dentist in New York, recommends Colgate’s Optic White Overnight Whitening Pen, which nets out to less than $1 per treatment. “I have been blessed with pretty white teeth, but I am a huge tea and coffee drinker. Before my wedding, I wanted a little refresh,” says Glamour contributor Macaela MacKenzie “I found the brush applicator much easier to use than white strips, which always annoy me and can cause gum irritation. Plus, it works fast: Brush on the hydrogen-peroxide-based formula before bed and wake up to brighter teeth.”
“This pick is definitely a weaker formula than other whiteners I’ve tried, but that could be a good thing. There’s absolutely no discomfort throughout the night, so it’s a great option for sensitive teeth if you have time to wait for the results. I personally didn’t mind the weird film it created over my teeth and was able to sleep as normal, so I’d definitely choose this treatment over a strip. However, I was a little grossed out by putting the brush back into the pen to get more product and then reusing it. I would much prefer a click-pen option that disperses directly onto the brush,” says Tannenbaum.
Best Whitening Toothpaste: Colgate Optic White Pro Series Stain Prevention
- Pros: Safe for enamel
- Cons: Can make teeth a little sensitive
If you’re concerned about the potential damage to tooth enamel, Alice Hoang, DMD, FAGD, founder of Brooklyn Mint, a dental practice in New York, recommends Colgate Optic White Pro Series toothpaste. It’s effective (the formula contains 5% hydrogen peroxide) and gentle. “It’s one of the least abrasive options, so it’s gentler on enamel and less likely to exacerbate tooth recession and sensitivity,” she says.
One Glamour reviewer shared that after using this toothpaste for a week and a half, he actually noticed a stark difference. “My teeth are definitely several shades whiter now, and I found the formula to have a nice lather and consistency—it didn’t feel chalky in my mouth, and it actually didn’t feel all that different from my regular toothpaste, which was a huge plus for me,” he says. “As someone with sensitive teeth, I was also concerned that this toothpaste was going to be harsh, but I found that it was extremely gentle and didn’t make me feel extra sensitive at all.”
Best Whitening Strips: Crest 3D Whitestrips Professional Effects
- Pros: Affordable; easy to use; delivers close to professional-level results
- Cons: Can cause sensitivity
“There’s a reason Crest 3D Whitestrips are so popular—it’s one of the few white strips I’ve seen actually work, and it’s made by one of the most trusted brands in dentistry,” says Dr. Hoang. The nonslip hydrogen-peroxide-based teeth-whitening strips likely won’t give you the same level of results as you’d get with a professional whitening treatment, but they’ll get you close enough that you won’t notice. “I’ve used Crest Whitestrips for probably close to a decade now, with no desire to try any other whitening products (which are often pricier). They’re just so easy,” says Glamour commerce editor Malia Griggs. “I mostly use them for maintenance at this point—a couple times a month, I stick them to my teeth, go about my business for 30 minutes, and emerge with whiter teeth (that people compliment me on!). I don’t wear them every day or even every week because I’ve noticed that my teeth will get sensitive to cold afterwards, but even once a month is good enough for me.”
Glamour contributor Kassidy Davidson agrees, after recently testing out these strips for the first time. “With only one treatment, I can already see a slight improvement! Now imagine what the 20-day treatment is going to do for my teeth. I felt no sensitivity during or after the treatment, and I definitely have sensitive teeth. Although the whitening process was on the longer side, and this is an almost three-week whitening treatment, I’m happy with my first-time results!"
Best Flavored: Cocofloss Cocoshine Whitening Toothpaste
- Pros: Gentle, natural formula
- Cons: Pricey
Marina Gonchar, DMD, and owner of Skin to Smile, is a huge fan of this whitening toothpaste thanks to its natural ingredients. “This toothpaste contains coconut oil, which is a powerful antibacterial agent; xylitol, which helps prevent cavities; baking soda, which is a nonabrasive whitening additive; and nano-hydroxypatite, which works to repair enamel and prevent tooth decay,” she says.
Glamour contributor Anna Vognsen particularly liked this toothpaste because it leaves behind a “pleasant freshness” that you might not always get from other tubes. “The taste, in my mint-loving opinion, is a bit more mild than I prefer, but I did feel an improvement in sensitivity after using this,” she says. “I also found that this toothpaste, although less lathery than others, didn’t leave my mouth feeling dry, which was a bonus.”
Best for Sensitive Teeth: Davids Natural Toothpaste for Teeth Whitening
- Pros: No harsh abrasives
- Cons: Has a grainy consistency
Chrystle Cu, DDS, recommends this all-natural toothpaste to keep teeth clean and bright. She recommends brushing with it for about two minutes, at least twice per day. “Spend a few seconds on the surface of each tooth to make sure you’re brushing the area very well. Clean, plaque-free teeth reflect more light and will appear brighter,” she says.
Vogsnen tested this toothpaste out as well and was a huge fan of the taste and experience. “I loved how minty it was and how much it foamed during use. I saw a difference in the shade of my teeth and was a fan of the tube itself: It’s very clean and luxe,” she says.
Best Stain Remover: Crest 3D White Deep Stain Remover Toothpaste
- Pros: Removes stains; results are super quick
- Cons: Might be a little harsh for sensitive teeth
“I’m a tea-addict, so I’m always on the hunt for a teeth whitener that will really remove stains,” says Glamour commerce writer Alanna Martine Kilkeary. “That being said, I’ve tried lots of toothpastes and strips in my day, and while most have worked, it usually takes about a month to get there. That all changed when I tried this Deep Stain Remover toothpaste. It lathers up really nicely and coats the teeth during use, and while you don’t see a huge difference immediately, I definitely thought my teeth looked whiter and brighter the next morning. I had some staining around my front teeth from black tea, and it took literally two brushes with this to get it out. Needless to say, I’m thoroughly impressed, and I may never switch to another teeth-whitening toothpaste again!”
Best LED System: Colgate Optic White ComfortFit LED Teeth Whitening Kit
- Pros: Results similar to professional treatments
- Cons: Expensive
While at-home whitening kits may not be quite as powerful as professional whitening, this one comes pretty close. It uses a combination of hydrogen peroxide gel and a flexible LED whitening light, similar to what you’ll see at your dentist’s office. This system comes highly recommended by Victoria Veytsman, MD, a cosmetic dentist based in Beverly Hills. She especially loves it for maintaining professional-level results.
“I’ll be honest, I’ve always been a bit skeptical about LED tooth whitening systems—they just sort of feel a little extra. I gave this one a go recently, though, and was pleasantly surprised at how easy it was to apply and how quickly it worked. Simply apply the gel, wait 10 seconds for it to dry, and then wear the LED light for about 10 minutes. My teeth looked and felt brighter and whiter after using this, and I can definitely see myself reaching for it again before I have a fancy occasion,” says Glamour’s Kilkeary.
Best Color-Corrector: Hismile v34 Colour Corrector
- Pros: Easy to use; quick results
- Cons: Won’t address deeper stains
“I’ve tried other whitening products, and a lot of them burn my gums or make my teeth feel sensitive, but this one was easy to use and worked into my normal routine without causing sensitivity or any discomfort,” says Glamour contributor Kristine Thomason. Similar to a purple shampoo, this product is formulated to neutralize yellow tones in order to minimize discoloration and create a bright white smile. Thomason says that while the product claims it shows instant results, in her experience, it works best over time. “I will say, it does instantly give me the confidence boost of a whiter smile when I use it!” she says.
Best Nonslip Whitening Strips: Burst Oral Care Whitening Strips
- Pros: Good for sensitive teeth; vegan; enamel-safe
- Cons: Not dramatic results
“After getting my aligners off, my teeth were in serious need of some brightening. I’d heard great things about these strips, and I was eager to give them a try,” says Thomason. “My first impression: They seamlessly adhered to my teeth and didn’t slide around like many of the whitening strips I’d tried in the past. After seven days of use, my teeth looked noticeably whiter. I also liked that these strips made my teeth look white in a very natural way.” Similar to other dentist-recommended products, these strips feature hydrogen peroxide as the active ingredient, along with coconut oil, aloe, and xylitol, which help sooth teeth and minimize sensitivity.
Best for Sensitive Teeth: Crest 3D Whitestrips for Sensitive Teeth
- Pros: Affordable; easy to use; reduces risk of sensitivity
- Cons: May take longer to see results
If you’re worried about sensitivity, Crest’s dentist-recommended teeth-whitening strips also come in a gentler version with a lower percentage of hydrogen peroxide. They’re so gentle, you can use them daily, according to the brand. But while it’s typically best to follow the manufacturers’ instructions, Dr. Becker says may want to use them less frequently if your teeth are already sensitive. “I used these strips for a while and had no issues with sensitivity like I’ve experienced after professional whitening treatments and stronger at-home strips,” says MacKenzie. “The results weren’t quite as impactful, but the tradeoff was definitely worth it.”
Best Professional-Grade: Opalescence PF 35% Teeth Whitening Gel
- Pros: Professional-level results
- Cons: Requires slightly more effort to use than OTC options; can cause sensitivity
For professional-grade results at home, Kevin Sands, DMD, a board-certified cosmetic dentist based in Beverly Hills, recommends Opalescence’s teeth-whitening gel, which contains an impressive 35% carbamide peroxide. “It’s potent whitening power with professional-grade results,” he says. The downside is that you need to use the prefilled syringes with custom-made teeth-whitening trays purchased separately. If you don’t want to deal with the hassle of a custom mold, Opalescence also makes prefilled ready-to-wear trays available in 11% and 15% hydrogen peroxide concentrations. As a bonus for those who aren’t into the mint flavor found in most whitening products, Opalescence offers both mint and melon flavors.
Your teeth whitener questions, answered
What should I look for in at-home whitening products?
Similar to facial exfoliators, “at-home whitening products fall into two broad categories: abrasive (a.k.a. mechanical) whitening and chemical whitening,” says Dr. Rubinshtein. Both have their place in a whitening routine, but there is one important factor to keep in mind. While the abrasive whitening method is used by many whitening toothpastes and can be effective, it can only remove surface stains and is unable to penetrate deeper into the pores of teeth. “If the product you are using doesn’t contain either hydrogen peroxide or carbamide peroxide, it won’t be as effective,” Dr. Rubinshtein says.
Over time, abrasive whitening products can also erode tooth enamel, leading to damage and sensitivity, so check with your dentist to see if an abrasive toothpaste is safe for you.
More on the ingredients: The best teeth-whitening products available over the counter typically contain one of two chemicals—hydrogen peroxide or carbamide peroxide, both bleaching agents that “react with the molecules causing stains on the teeth,” explains Dr. Sands. “This reaction helps break down the stains into smaller, less visible particles, leading to a brighter and whiter appearance of the teeth.”
Another at-home teeth-whitening method is to use a product that works via gentle abrasion (think charcoal toothpaste), literally buffing surface stains off of teeth, though these tend to be less effective than those with hydrogen peroxide or carbamide peroxide, says Dr. Rubinshtein.
Do at-home teeth whitening treatments really work?
The best teeth-whitening kits can be very effective when used correctly, according to the experts we spoke to. Just don’t expect an immediate transformation or miracle results. “In-office whitening is always the most effective and impactful,” says Dr. Hoang.
“All teeth are made out of tubes, like pores, and richly colored foods or drinks penetrate those pores, entering the structure of the enamel, making them difficult to remove with normal brushing,” she says. That’s why in-office treatments that use professional-grade whitening gels with a higher percentage of an active bleaching ingredient can be more effective.
The freshness of at-home teeth-whitening kits will also impact their effectiveness, Dr. Hoang adds. “The active ingredient for most bleaching products oxidizes, meaning it loses effectiveness quickly when not kept refrigerated,” she explains. When you purchase whitening strips or a gel pen, there’s no way to be sure how long it’s been on shelf or whether temperature fluctuations during transit may have impacted it. Be mindful of expiration dates on packaging, and don’t leave your whitening kit languishing in your medicine cabinet—for best results, use it right away.
Remember that any teeth whitening, whether done by a professional or with an at-home whitening kit, is only temporary. “If you have habits such as smoking, drinking coffee, tea, or red wine, or eating food with heavy sauces, your teeth-whitening procedure won’t last long,” says Dr. Rubinshtein. “An over-the-counter at-home teeth-whitening product with a bad diet and habits can last up to a week. If you stay away from those foods, drinks, and habits, and also brush and floss two times a day, you can prolong the brightness of your teeth.”
What method of at-home whitening works best?
Whitening toothpastes, whitening strips, whitening gels, and LED whitening treatments can all be effective when used properly. In terms of which one works best, it’s not a one-size-fits-all approach, says Dr. Rubinshtein. Here’s what you can and can’t expect from the best teeth-whitening products in each category.
Whitening toothpastes
Whitening toothpastes are most useful for extending the results of more potent whitening treatments. “At-home whitening toothpastes remove surface stains from your teeth. However, they cannot go beyond that to remove the yellow and grayness of teeth,” says Dr. Becker. “I personally always recommend a two-step process with a whitening toothpaste and a whitening gel or strips for the best at-home impact.”
Whitening strips
“Whitening strips act as a ‘tape’ applied to teeth that has a film of whitening gel. The strip secures the chemicals to the tooth surface so that the whitening gel can penetrate the tooth’s surface, allowing it to whiten the teeth,” explains Dr. Hoang. Strips are convenient but typically contain a lower concentration of the bleaching agent than gels, she says, “so gels will generally be more effective than strips.”
Whitening gels
“A whitening gel is a viscous fluid with an active whitening ingredient that erases stains and brightens enamel,” says Dr. Hoang. Gels come in the form of whitening pens, squeezable tubes with a paintbrush-like tip, and formulas intended to be used with whitening trays. All are effective, but Dr. Rubinshtein prefers whitening pens, which are portable and can be used anywhere, anytime. Plus, “whitening pens often give visible results quickly and are ideal if you want to add a last-minute touch-up on the go,” he says.
Blue LED light
“Teeth-whitening kits that include blue-light devices aim to enhance the whitening process by using LED or UV lights,” says Dr. Sands. “The idea is that the light activates the whitening agents in the gel, potentially speeding up the results.” The effectiveness of blue-light devices, however, is a subject of debate among dentists, he says, and there isn’t conclusive evidence that the light actually makes a noticeable impact on the end result.
“The two most important factors in getting good results with a chemical whitening kit are the amount of bleach you use and the amount of time it’s sitting there,” says Dr. Hoang, light or no light.
How often can you use at-home teeth-whitening treatments?
It is possible to overdo it with at-home whitening, causing permanent enamel damage and sensitivity.
“Generally, it’s safe to use whitening toothpastes twice daily as part of your regular oral hygiene routine,” says Dr. Sands. Designed for daily use, toothpastes contain the lowest concentration of bleach.
The exception to this rule is abrasive whitening toothpastes, which polish off stains “at the expense of your enamel,” says Dr. Rubinshtein. “Over time the abrasive ingredients can strip your teeth and can give them a grayer appearance.” This can also cause sensitivity, our experts caution. “For patients with gum recession or tooth sensitivity, I advise avoiding whitening toothpastes because they often worsen recession and sensitivity,” says Dr. Hoang.
Overusing whitening strips and gels can also cause tooth sensitivity, gum irritation, and enamel damage. “If your teeth start to feel sensitive with cold water, breathing in air, eating ice cream, or even brushing your teeth, those are indications that the teeth whitening is exacerbating your teeth sensitivity,” Dr. Rubinshtein says.
Always follow the instructions on the package, making sure not to leave the product on longer than recommended. “If you have sensitivity concerns, be mindful and always consult with your dentist before using,” says Dr. Hoang.
Is it normal for your teeth to be sensitive after using an at-home teeth-whitening kit?
“Tooth sensitivity in general is the most common side effect from teeth whitening,” says Jon Marashi, DDS. “If you do have sensitive teeth, you’ll want to look for a lower percentage of hydrogen or carbamide peroxide, around 6%.” But since at-home kits, in general, use a lower concentration of whitening agents compared to professional whitening, the incidence of sensitivity is relatively low.
And if it does occur, it’s generally short-term. “Sensitivity happens from dehydration, which can resolve within a day or two,” says Dr. Veytsman. She recommends using a toothpaste that’s designed to help with sensitivity, and taking a few days off before trying the product again.
Are at-home whitening kits safe?
If you follow the instructions on the packaging, then you shouldn’t have any issues. What’s more important, however, is the state of your teeth before you try whitening them. Dr. Veytsman says it’s crucial to stay on top of all your dental appointments and make sure your mouth is healthy (no cavities, etc.) before using any kind of whitening product.
“Watch out for poorly fitting products and products with a high abrasive index,” says Jamie Sands, DDS, a cosmetic dentist in Los Angeles. This is measured as relative dentine abrasivity (RDA). “If the product fits poorly the whitening product is merely washed away by saliva or inactivated.”
To be extra diligent, Dr. Marashi recommends looking for products approved by the American Dental Association and that have the ADA Seal of Acceptance.
What’s the difference between at-home and professional whitening?
The biggest difference between at-home and professional treatments is that the latter uses a higher concentration of whitening agents that are only safe to use under the care of a dentist, says Dr. Veytsman.
As a result, at-home whitening treatments will generally take longer to take effect. “Used regularly, it will typically take up to two weeks until you begin to see the results,” says Dr. Marashi, whereas, “a professional in-office teeth-whitening treatment can lighten your teeth several shades in an hour.”