The best jewelry brands do more than accessorize—they elevate, transform, and help complete every outfit. The right piece of jewelry can take even the simplest look to the next level, and the labels below, both big and small, consistently put out pieces worth your while.
While iconic luxury jewelry companies such as Bvlgari and Tiffany & Co. set the standard, newer, more affordable brands like Mejuri, Ana Luisa, and Aurate are redefining the industry with more accessible price points and trendier designs. Lab-grown diamonds and gemstones have also surged in popularity in recent years, offering ethically sourced alternatives to their more expensive (and controversial) cousins.
Whether you’re searching for a gift, a diamond engagement ring, or just something you can wear every day without turning your skin green, these brands nod to jewelry trends while prioritizing versatility and durability—so you can give (or treat yourself to) something truly special.
Featured in this article
.png)
.png)
.png)
.png)
.png)
Behind the brand: Compared with its competitors, New York City–based brand Ana Luisa is known for its trendiness and affordability. Its water-resistant, hypoallergenic, and tarnish-proof jewelry is a great pick for anyone with sensitive skin.
Why we love it: Ana Luisa has it all—delicate chain necklaces, sculptural hoops, and initial bracelets, each perfect for gifting. It’s the perfect place to find thoughtful gifts for the women in your life, and yourself, without breaking the bank. We love that they offer a two-year warranty on purchases, which is a big plus for dainty jewelry. Glamour senior commerce editor Jenifer Calle is obsessed with her nautical pieces from Ana Luisa. “I’ve received so many compliments on my pearl shell necklace, and it goes with all my outfits.” Sign up for the brand’s membership to receive discounts on everything, including diamonds and solid gold.
Price range: $40–$1,000
Behind the brand: Guided by sustainability, Brilliant Earth surpasses industry norms with its Beyond Conflict-Free diamonds, which are chosen for their ethical and environmentally responsible origins.
Why we love it: If you’re in the market for something truly classic and crafted to last, Brilliant Earth should be your first stop. You’ll find solid gold, lab-grown stones, genuine pearls, natural diamonds, and pretty much everything else an exacting jewelry buyer could want—most of it at prices that feel noticeably lower than at other brands. Don’t skip the under-$1,000 diamond tennis bracelet.
Price range: $95–$9,000
.png)
Behind the brand: Since 2015, Mejuri has made a name for itself with trendy, minimalist, wearable jewelry that’s fairly priced. Its pieces are crafted mostly from solid 14k gold, responsibly sourced diamonds, sterling silver, and 18k gold vermeil.
Why we love it: Mejuri is known for offering pieces that look much more expensive than they are, which is probably why celebs and their stylists are so drawn to the brand. Plus, celebs like Selena Gomez, Hailey Bieber, Meghan Markle, and Olivia Rodrigo have all been spotted donning Mejuri jewelry.
Price range: Popular earrings begin at $38. You’ll find classic giftable bracelets and necklaces like this single-diamond necklace starting at $68.
Behind the brand: Pandora hardly needs any introduction at this point, but it was founded in 1982 in Copenhagen. Its first charm bracelets launched in 2000, and it entered the US market in 2003 to near-instant success.
Why we love it: Charm bracelets are growing in popularity, thanks to a huge trend in personalization, and Pandora offers high-quality construction with relatively accessible pricing. The brand uses sterling silver in most of its products and recently introduced lab-grown diamonds. It’s also extremely popular; if you’ve ever walked by one of the company’s stores around a major holiday, you’ve probably seen a line out the door.
Price range: $30–$5,500
.png)
.png)
Behind the brand: Made from recycled metals and priced to sell, Pavoi’s jewelry is a Glamour reader favorite for its affordable prices and sought-after styles that look just like higher-end brands.
Why we love it: Its staple pieces come in trendy styles, such as hoop earrings, chunky chain bracelets, and stackable rings perfect for everyday wear. Pieces are gold-plated, but that’s to be expected at this price point. Plus, you can easily shop this jewelry on Amazon, and the packaging is nicer (and therefore more gifting-friendly) than you might expect.
Price range: $12–$35
.png)
Behind the brand: Catbird is known for dainty, stackable jewelry made almost entirely from recycled gold and diamonds, much of it customized. The company is woman-run, and each piece is crafted and shipped from its Brooklyn studio to minimize its carbon footprint.
Why we love it: Brides rave about its vintage-inspired wedding bands and engagement rings, while the adorable charms and personalized name bracelets make it the perfect destination for thoughtful gifts that add that extra-special touch. Every single option is impossibly dainty and ready to become a cherished heirloom.
Price range: $14–$14,500
.png)
.png)
Behind the brand: You’ve likely seen Gorjana pieces out in the wild on everyone from Selena Gomez to Michelle Obama. The brand is known for gold-plated and 14k-gold zodiac coin pendants, birthstone chains, pearl chokers, and monogram bracelets.
Why we love it: Gorjana is the ideal place to shop for layered pieces and personalized gifts (including engravable pieces great for teens and tweens) that won’t break the bank. And its designs are ageless, meaning they’ll look great gracing pretty much anyone’s outfits.
Price range: $25–$4,500
.png)
.png)
Behind the brand: Founded by Sophie Kahn and Bouchra Ezzahraoui, this New York City jewelry brand claims to cut out the middleman to provide elegant pieces at more accessible prices than traditional retail.
Why we love it: Aurate prioritizes sustainability without compromising on design or quality; it uses both plated and solid recycled gold, and ethically sources its diamonds, pearls, and semiprecious gemstones. (All adhere to the Kimberley Process.) The brand offers designs that nod at trends but won’t look outdated in a few years—perfect for those of us building out our daily jewelry capsule wardrobes.
Price range: $70–$19,000
.png)
.png)
Behind the brand: David Yurman, a modern heritage brand founded in 1980, has become iconic for its twisted-cable motif. Celebs such as Scarlett Johansson and Sofia Richie Grainge are among the label’s many fans.
Why we love it: Its designs are handsome and classic, which makes for an ideal keepsake gift that your loved one (or you!) can wear year after year—and then pass down. The pieces are perfect for anyone who loves mixing metals and high-quality materials. It’s also one of our favorite men’s jewelry brands, and it even offers high jewelry alongside more reasonably priced sterling-silver pieces.
Price range: $225–$120,000
.png)
Kinn
Behind the brand: Founder and CEO Yoon Jennie crafts modern heirlooms from ethically sourced gemstones and mostly recycled solid 14k gold.
Why we love it: You’ll find plenty of Art Deco–esque, investment-worthy pieces that you’ll want to pass down. Much of it nods to trends, but without dating itself. If you have any older but still cherished gold jewelry lying around, you can work with the brand’s KinnCycle program to custom-create a new design or send your pieces in to melt down in exchange for store credit.
Price range: $50–$8,800
.png)
.png)
Monica Vinader
Behind the brand: The name Monica Vinader might make you think of the royals, as both Kate Middleton and Meghan Markle have been spotted wearing its pieces. But there’s a lot more to the brand: In 2020 it made a turn toward sustainability and began prioritizing materials like recycled sterling silver and gold vermeil.
Why we love it: Easy-to-style, on-trend jewelry is the name of the game. Plus, if you’re in California or New York, there are Monica Vinader piercing studios where you can get even more personalized. Some designs also have a “product passport,” allowing you to trace the origins of your newest piece. Hearts are a common motif—perfect for romatic gifting.
Price range: $55–$4,300
.png)
.png)
Jenny Bird
Behind the brand: Canadian designer Jenny Bird launched her namesake brand in 2008; she first focused on handbags but soon pivoted to jewelry design. The brand’s popular Florence earrings (see below) sum up its bold yet tasteful approach.
Why we love it: For the person who loves mixed metals and statement-making everyday pieces, Jenny Bird offers exactly the right kind of forward-thinking designs. Glamour contributor Abby Morgan Lebet is obsessed with their Jenny Bird jewelry—including the padlock triple-heart necklace and the Tome hoops—and wears it nearly every day.
Price range: $45–$600
.png)
Kendra Scott
Behind the brand: Kendra Scott offers everyday pieces and in 2017 launched the Kendra Cares Program, bringing customizable jewelry to pediatric hospitals nationwide.
Why we love it: TikTok recently revived the popularity of the brand, and it remains in the conversation due to its philanthropy; a portion of annual sales supports women and youth in health, education, and entrepreneurship. The relatively low price point is also ideal for anyone looking to build out their daily stack with the right balance of looks, quality, and value.
Price range: $40–$11,000
.png)
.png)
Heaven Mayhem
Behind the brand: While Heaven Mayhem is a relative newcomer—it was founded in Los Angeles in 2022—it’s had an outsize impact on recent jewelry trends.
Why we love it: Several of the label’s most popular pieces, including its knot earrings and its Julia pendant necklace, have helped kick off some incredibly popular trends. That’s not to say it’s all chasing the latest looks, though; its watches and rings are classic and could pass for true designer pieces.
Price range: $65–$580
.png)
Ring Concierge
Behind the brand: True to its name, Ring Concierge focuses largely on engagement rings and wedding bands, although it also offers plenty of other gold, pearl, and diamond jewelry. Founded by Nicole Wegman in 2013, the brand has several retail locations for in-person shopping.
Why we love it: Ring Concierge only does fine jewelry, meaning you won’t find any plating or gold vermeil—it’s all sterling silver or solid gold. The company exclusively offers lab-grown and Kimberley Process–compliant diamonds, meaning you don’t have to worry about where they came from. Most styles lean a little flashy, which is perfect for anyone who likes their jewelry sparkly and eye-catching.
Price range: $70–$18,000
.png)
.png)
Luv AJ
Behind the brand: Amanda Thomas founded Luv AJ back in high school, connecting with a customer base by senior year; nearly 20 years later, it’s available at the likes of Revolve and Nordstrom.
Why we love it: Statement-making jewelry can get tacky, but Luv AJ’s bold, sculptural forms revel in bold gold and slick silver with taste. It’s the right destination for the pieces that’ll anchor your ring stack or layered necklaces. Plus, many pieces are well under $200.
Price range: $35–$2,175
.png)
.png)
Dorsey
Behind the brand: Los Angeles–based jewelry brand Dorsey launched in 2020 under founder Meg Strachan. It uses lab-grown gems, primarily diamonds, sapphires, and moissanite, in its vintage-inspired pieces.
Why we love it: Nearly everything in Dorsey’s collection puts a modern twist on heritage styles; think of it as your grandmother’s finest jewelry, remixed. Thanks to the exclusive use of lab-grown stones, there are far fewer ethical and environmental hangups. Free two-day shipping doesn’t hurt, either.
Price range: $70–$10,000
.png)
.png)
Astrid & Miyu
Behind the brand: Connie Nam launched her brand in 2012, offering pieces inspired by the art and architecture of London, where she lives. Today, Astrid & Miyu is best known for its ear stacks, but it creates celeb-beloved bracelets, necklaces, anklets, and piercing jewelry too.
Why we love it: The brand’s designs feel modern yet sweet. They have something for everyone, including tiny twinkling studs and dainty station necklaces. Better yet, it’s a great resource for relatively affordable lab-grown diamonds; the vast majority of that collection comes in under $1,000.
Price range: $50–$1,200
.png)
.png)
Vrai
Behind the brand: Vrai specializes in lab-grown diamonds, which are used in such pieces as made-to-order engagement rings and iced-out tennis bracelets. Taylor Swift, Reese Witherspoon, and Zoe Saldaña have all worn the brand.
Why we love it: Vrai diamonds are grown in the United States, then cut and polished to perfection. The shopping process for engagement rings is specific enough to satisfy even the pickiest among us—start by selecting your shape. Anything that makes it all easier is a win in our book.
Price range: $150 to $59,000
.png)
.png)
Stone and Strand
Behind the brand: Nadine McCarthy Kahane started Stone and Strand in 2013, when she was getting her MBA at the Wharton School. Most pieces are made from solid gold to ensure they’ll last.
Why we love it: This woman-run brand is dedicated to creating ethically sourced, high-quality jewelry that’s meant to be cherished and passed down. None of it clashes, either; you could pile on countless baubles or stick to a barely there chain without running into styling issues.
Price range: $40–$7,600
.png)
.png)
Agmes
Behind the brand: Morgan Lang’s sculptural jewelry brand is a minimalist’s dream, offering subtly statement-making designs since 2016.
Why we love it: Finding simple pieces that don’t feel anonymous can be surprisingly difficult, but Agmes makes it easy to pick up interesting styles that stand on their own or fold into your everyday stack. There’s no plating; pieces are instead crafted with gold vermeil, recycled sterling silver, and solid 14k gold.
Price range: $80–$3,500
.png)
.png)
Missoma
Behind the brand: Founded in 2007, Missoma produces demi-fine jewelry made to live in and last. The brand is committed to sustainability and responsibly sourced materials, crafting handmade pieces from recycled gold and sterling silver.
Why we love it: The brand has a variety of birthstone-focused pieces that work beautifully for gifting, and its simple, long-lasting designs are easy and functional for everyday wear. It’s possible to find plenty of durable, chic styles for under $300.
Price range: $60–$9,000
.png)
.png)
BaubleBar
Behind the brand: One of the more recognizable names in trendy and customized jewelry, BaubleBar was founded in 2010 and frequently collaborates with brands like Disney and the NFL. Even Taylor Swift is a fan.
Why we love it: Custom jewelry can cost hundreds or thousands of dollars, but many of BaubleBar’s most popular pieces won’t run you more than $100, making it a great spot for stocking up. The brand also offers a line of demi-fine jewelry, as well as a tight trend edit that always feels at least a little ahead of the curve.
Price range: $30–$400
.png)
Swarovski
Behind the brand: Does it even need an introduction? Since its founding in 1895, Swarovski has become the leading name in crystal jewelry.
Why we love it: Despite being 130 years old, the house still creates jewelry that feels fresh. While many pieces include crystals and cubic zirconia, you’ll also find lab-grown diamonds up for grabs. Treat this as a destination for high-sparkle baubles that are just the right kind of attention-grabbing.
Price range: $70–$270,000
.png)
.png)
Jennifer Behr
Behind the brand: Jennifer Behr’s namesake brand, launched in 2005, actually didn’t expand into jewelry until 2017—but these days that might just be its best category. Celebrity devotees include Adele, Parker Posey, and Cynthia Erivo.
Why we love it: Colorful, playful, and unapologetically sweet, the label’s pieces are perfect for our current preppy, bead-obsessed moment. Feel free to pile it on, since in this case, more is more. (Don’t skip the headbands and hair accessories in the same feminine vein.)
Price range: $150–$1,300
.png)
.png)
Reformation
Behind the brand: Cult-favorite clothing line Reformation is less than a year into offering jewelry, but it has quickly become an industry favorite, offering chunky forms that refuse to blend in.
Why we love it: Whether you’re the type who likes to turn heads or you want to be, Ref’s foray into jewelry is well worth a look. Come for the ’80s-inflected drop earrings and statement necklaces; stay for the collaborations with beloved designer Clare Waight Keller. Oh, and everything is $400 or less.
Price range: $100–$400
.png)
.png)
Miansai
Behind the brand: Initially founded in 2008 as a men’s jewelry brand, Miansai has since expanded beautifully into women’s accessories. Its pieces lean classic, but with cheeky twists.
Why we love it: The label promises high-quality construction above all else, employing gold vermeil, sterling silver, and solid gold, plus lab-created gemstones. Minimalists, this is the place to find your next obsession. Fine and customized jewelry pieces are also up for grabs.
Price range: $60–$7,000
.png)
.png)
Notte
Behind the brand: Notte founder Jessica Tse, a former accessories and trend director, taps into her childlike wonder to craft jewelry and other accessories. She takes inspiration from her time living in New York and Florence to create her designs, and celebs from Bella Hadid to Megan Thee Stallion to Doja Cat to Olivia Rodrigo have all been spotted wearing joyful charms from the brand.
Why we love it: Notte’s signature style is playful and elevated to give any outfit a pop of personality—you can’t help but smile when you see one of its pieces in the wild. Glamour’s Lebet loves their delightfully mismatched fish huggie hoops: “I always get compliments on them, and I appreciate that they’re not too heavy like some earrings tend to be. Plus, they never turn my skin green.”
Price range: $30–$340
.png)
.png)
Presley Oldham
Behind the brand: Putting craft and handiwork at the forefront, Presley Oldham founded his brand in 2020, creating jewelry that’s made to stand out and last a lifetime. Like a family heirloom, each thoughtfully designed piece carries emotional value for the eponymous designer.
Why we love it: The brand is most known for its pearl designs, ranging in color from milky whites to deep shimmery greens and blues, and it primarily uses 925 sterling silver or 14k gold-fill chains.
Price range: $160–$2,600
.png)
.png)
Everything to know about buying jewelry
To produce this list, we polled Glamour editors on their favorite and most-worn brands. Each of these brands has been vetted by at least one staffer or trusted source, and we wear many of them daily.
Shocker: There’s no one best jewelry brand, since everyone is looking for something slightly different. We placed Mejuri at the top of our list because of its fair pricing, relatively high quality, and mix of trendy and timeless pieces; many Glamour editors also own and love Mejuri pieces. Other staff favorites include Gorjana, Aurate, Catbird, and Pavoi.
The jewelry pieces you’ll wear most often are the ones worth spending some money on; think of it as a jewelry capsule wardrobe. We recommend starting your collection with a stackable chain, a few dainty rings, and small hoop earrings. Beyond everyday essentials, statement pieces like chokers and bold hoops are perfect for expanding your jewelry collection and layering with the smaller pieces you wear most often.
Gold is trending for 2026, as are minimalist pendants and stacked rings and pendants. And more is more this year; chunky jewelry (including bold bangles and puffy earrings) are very popular.
