Great news for those of you who can't stop thinking about Beychella (and let's be honest, who can?), but missed the boat on shopping the official merchandise: Beyoncé and designer Olivier Rousteing are releasing a capsule collection inspired by the singer's custom Balmain, HBCU-inspired Coachella performance looks.
Vogue reports that the three-piece collaboration will include the yellow and pink sweatshirts that Rousteing created for Beyoncé's festival set, as well as black T-shirts featuring the same graphic, which paid tribute to historically-black colleges. The capsule will be available to shop on July 14, on both Balmain's and Beyoncé's websites.
Proceeds from the collection will go toward the United Negro College Fund, which provides scholarships to black students and financial support for 37 HBCUs. “The donation was the main goal of this collaboration,” Rousteing told Vogue. “We don’t forget where we come from."
The idea for this collection came up during a rehearsal for Beyoncé's Coachella performance, per Rousteing, “when she saw all the dancers loving the outfit—and she was loving her own outfit—she realized that what we were creating on stage for her, for all the dancers, was something really impactful," the designer explained to Vogue. “I worked really long with her on the Beychella moments, and the fact that we can release this collaboration that is based on our creativity, Beyoncé and I, is really a big, big step for fashion and music together.”
After the first weekend of Coachella in April, Beyoncé announced she would be donating $100,000 to four HBCUs, as part of a new Homecoming Scholars Award Program established through her BeyGOOD initiative.
Prices in this capsule collection start at $290 (for a T-shirt) and go up to $1,790 (for embellished sweatshirts).
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