Updated on Friday, November 28, at 3:46 p.m. As a shopping editor of six years, I take tracking the best Black Friday deals of 2025 seriously—and it’s officially my Super Bowl. Of sales, that is. Today is Black Friday (with Cyber Monday on its heels), and I woke up at the crack of dawn to bring you the the biggest price drops of the year from major companies like Amazon, Quince, Lululemon, Sol de Janeiro, Apple, and Dyson.
Of course, you’ve got better things to do then find the cheapest Vitamix blender, Dyson Airwrap, Apple earbuds, and Canada Goose puffer. Let me be your guide, along with the rest of Glamour’s professional shopping team. We’ve rounded up the standout sales worth shopping now (including excellent Black Friday clothing deals) and will keep updating this story today and through Monday. Let’s get into it!
The best Black Friday deals, at a glance
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The everything store’s Black Friday sales event is here. This is where you’ll find some of the strongest markdowns on big-ticket products (and everything else)—and get your holiday shopping squared away. We’re eyeing the Apple AirPods 4 (last year’s top seller), $100 off the Shark FlexStyle (Glamour commerce writer Alanna Martine Kilkeary says it gives her “enviable curls”), and 30% off Medicube’s viral Collagen Overnight Mask.
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Glamour readers (and editors, including me) shop at Quince for its luxe basics at competitive pricing—even more so, now there’s a Quince Black Friday sale. The company almost never has sales, and its style and home offerings are worth a look. In the market for presents for the women and men in your life? Here are some of my favorite Quince gift ideas.
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Diamonds, cashmere, and suede, all up to 30% off.
Nordstrom’s Black Friday deals within its skin care, fashion, and home categories are unusually notable this year, with up to 40% off designer products as part of its Cold Weather Sale. Right now, I've got my eye on cozy Ugg clogs, and what about the markdown on this Tory Burch bag? I want.
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I’ve tracked Dyson Black Friday sales for years, and it’s hard to find great deals outside Cyber season. Currently, the Dyson Airwrap (which I've reviewed and highly recommend) is over 20% off—the lowest price I've seen it at. There are comparable discounts on its viral Airstrait multi-styler, Supersonic hair dryer, and 37% off its Dyson V8 stick vacuum (a game changer in any small space).
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TikTok-viral Medicube was one of Glamour readers’ top-shopped brands for Black Friday last year. Several of our editors swear by the K-beauty company’s antiaging, glass-skin products—particularly its hydrating Salmon DNA PDRN face mask and jelly cream. Medicube's products, including its gift sets, are up to 40% off right now, so stock up.
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Including that viral TikTok peel-off mask
Sorry, did someone say Lululemon has a Black Friday sale? Diehard Luluheads know this is practically unheard of—and if you want to have any shot of snagging your size, check out ASAP. Some of its bestselling activewear, like its leggings, are currently on Black Friday sale.
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I’ll be living in my Align pants all winter.
My favorite boho-cool brand rarely runs big promotions, but you can find all sorts of Free People Black Friday markdowns worth a look. Take this as a sign to add an oversized sweatshirt and wide-leg jeans to cart while they're discounted.
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Sol de Janeiro’s Black Friday sale has everything up to 20% off. Its tropical scents and body butters are big on TikTok, and our editors can't get enough. Glamour senior commerce editor Jenifer Calle keeps its Chierosa 71 body mist in her bag at all times, and its travel-size set makes a great gift for a teen girl.
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BRB, stocking up on Bum Bum Cream.
Trying to find a creative holiday gift for your husband, favorite woman, or—hell—Secret Santa? Surprise them (or yourself!) with a new sex toy, kinky games, or lingerie from Lovehoney. Save up to 70% as part of its sale, including on two of the best vibrators we've reviewed below.
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If you’re trying to overhaul your fall wardrobe with new workwear or essentials, Madewell’s got you, with 40% off sitewide with code LETSGO. I’m loving the major price drops on its workwear, winter dresses, and easy-to-style wide-leg jeans.
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Anthropologie’s Black Friday sale is always a must-shop for us. Glamour style shopping editor Jake Smith (and former Anthro employee) says Black Friday is when the brand’s discounts really count. Some of its best deals include smart, versatile loafers and a cozy, cute sweater dress.
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American Eagle and Aerie’s Black Friday deals net shoppers up to 40% off its activewear and loungewear, including on these fleece-lined leggings that I'm wearing to keep me warm as I write this very sentence.
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Black Friday at Shark is a great time to pick up one of its viral hair tools or robot vacuums, since discounts on the brand are hard to come by. The trending SpeedStyle is currently 27% off on Amazon.
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Including $100 off their coveted multi-styler.
Ulta’s Black Friday and Cyber Monday deals that don’t get enough love, especially given how good they are. Save up to 50% off in store and online, including on Dyson and Shark hair dryers, Medicube products, Sol de Janeiro fragrances, Olaplex hair care, Clinique skin care, and more.
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Gap is having a real moment again—its classics and collabs are everywhere—and everything is up to 60% off today. I’m eyeing its corduroy barrel jeans, which are 50% at checkout (such a good deal!).
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Fuzzy cardigans, corduroy jeans and fur coats are marked down to 60% off
Tuckernuck is offering up to 30% off almost everything right now with code SHOWTIME. It’s a smart time to pick up polished dresses, an elegant coat, and all sorts of luxe, lightly preppy pieces.
Alo Yoga is beloved for its comfortable activewear and loungewear (particularly leggings and sweats), so we’re thrilled that it’s currently promoting 30% off sitewide.
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It’s giving sports, but make it cute.
Glossier doesn’t discount often, which makes its Black Friday deals (25% off most products, and 30% off $100+) worth a look. Bestselling fragrances (like Glossier You), skin care, and its cute gift sets are all marked down.
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Skims has a variety of Black Friday deals live (30% off sitewide and sale), and its soft, stretchy PJs and comfy bras are selling out fast.
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Aritzia’s Black Friday event runs through Cyber Monday, with up to 50% off everything, and 10% off the viral Super Puff. Add that holiday party dress to cart stat.
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Every celebrity’s favorite clothing brand is currently 25% cheaper in honor of Cyber Week. (Taylor Swift and Selena Gomez step out in Ref all the time.) Pro tip: Pay special attention to the dresses and cashmere, which very rarely go on sale.
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Abercrombie’s Black Friday sale includes 25% to 50% off staples across the site, including its cozy sweaters, popular denim, and affordable workwear.
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DreamCloud’s lifetime warranty, yearlong trial, and free shipping and returns make its Black Friday deals appealing: up to 60% off mattresses, with $599 worth of accessories thrown in. The DreamCloud Premier Hybrid—especially popular with side-sleepers—is the standout.
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I love padding around the house in my plushy Brooklinen bathrobe and falling asleep between my soft Brooklinen sheets, as do so many of my peers. The beloved brand’s Black Friday sale is a good one, with 25% off sitewide using code BLACKFRIDAY25 through November 30.
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These cult favorite slippers from Ugg almost never go on sale but they are today, up to 50% off the brand's styles (with free ground shipping thrown in). Shop quickly because sizes and colors are selling out fast.
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Victoria’s Secret’s Black Friday deals are live now. Save 40% off all of the company’s bras, pajamas, lingerie, fragrances, and more.
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This luxury brand’s polished leather handbags and wallets, dainty jewelry, and giftable small accessories are up to 50% off once added to cart.
Including Coach, DeMellier, and Tory Burch, all up to 67% off.
Everlane is known for its tailored basics at transparent prices. Now, you can grab its wardrobe staples for up to 50% off, including its durable denim and workwear.
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Banana Republic is taking 40% off sitewide, which brings down its cashmere sweaters, scarves, dresses, jewelry, and more.
H&M’s Black Friday sale is knocking down prices by up to 30% across its whole site, and up to 60% off gifts. Its known for its affordable clothing that ranges from basic to elevated, and now you can pick up a new work bag, puffy coat, or party dress for even less.
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You can take 50% off your purchase at J.Crew as part of its Black Friday event–and an additional 30% off its cashmere, chinos, and suits. The brand’s rollneck sweater is my favorite to wear this winter, so you can be sure I'm adding another (plus this fair isle cardigan) to cart.
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Levi’s is taking 40% off sitewide this Black Friday, so versatile pieces like baggy denim, jean jackets, and other everyday basics drop well below $100 once discounted.
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This time of year is probably the best time to find a great mattress deal, and Casper is offering up to 35% off on all beds. Our top picks include The One memory-foam mattress, which is currently discounted by 20%; and 35% off the cooling pillow, if you’re looking for extra comfort.
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If you, like us, recently surveyed your closet and realized how low you are on basics, turn to Old Navy. For its Black Friday sale, you can save up to 60% off many of its affordable wardrobe staples, like these 50%-off cozy sweats and V-neck sweater.
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Old Navy High-Waisted SoComfy Wide-Leg Sweatpants
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Old Navy SoSoft Loose V-Neck Sweater
I'm a big fan of Knix's period underwear for its range of styles and leak protection, but it's not the cheapest. That's why I'm shopping the brand's sale, with markdowns up to 60% off, including on its teen line.
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You may know Cakes's nipple covers from TikTok. Today, you can try them for yourself for 25% less.
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Helix matches you to a mattress based on sleep position and body type, and its 25% off sale applies across the lineup of beds. Glamour senior commerce editor Jenifer Calle loves her Midnight Luxe for its plush, contouring feel. Be sure to use code BF25 at checkout.
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Frequently asked questions about Black Friday
When are Black Friday and Cyber Monday 2025?
As always, Black Friday technically falls on the Friday after Thanksgiving, which this year is today, November 28, 2025. Cyber Monday is on December 1, 2025.
Are Black Friday deals worth it?
Yes—Black Friday deals are generally worth it. Major retailers like Best Buy, Amazon, and Walmart offer some of their steepest discounts of the year, especially on tech, appliances, and big-ticket items. Inventory can move quickly, but if the price is genuinely low and the item is in stock, Black Friday is often the best time to buy.
What are the biggest sales on Black Friday?
You can expect Black Friday 2025 to mirror last year’s biggest performers. Tech leads the day—think Amazon and Google smart-home devices, Ring cameras, MacBook Airs, iPhones and iPads, Apple and Samsung watches, QLED and OLED TVs, Nintendo consoles, routers, Bluetooth speakers, earbuds, and Sony or Bose noise-cancelling headphones. (AirPods Pro 2 were a top seller in 2024.)
Home and kitchen deals are also major, including Dyson vacuums, Ninja air fryers and the Creami, KitchenAid mixers, Vitamix blenders, and Keurig machines. Beauty and skin care typically see big drops—Dyson Airwrap, Sol de Janeiro, and K-beauty brands like Medicube and Laneige. Clothing deals center on loungewear, affordable denim, sweaters, and cold-weather outerwear.
Which retailers have the best Black Friday deals now?
Right now, the strongest Black Friday deals are coming from Amazon, Nordstrom, Best Buy, Ulta, Lululemon, Ugg, and some major mattress brands (like Casper, for example).
Is it better to shop on Black Friday or Cyber Monday?
Both days offer strong deals, since most retailers keep prices consistent across the weekend. Tech devices and big-ticket home and kitchen appliances usually hit their lowest prices around Black Friday—a legacy of old “doorbuster” promotions. Beauty, fashion, and smaller giftable goods often peak on Cyber Monday with sitewide promo codes. If a product is especially popular or limited in stock, it’s smartest to buy it as soon as you see it on sale.
How do I know if a deal is actually good?
A good deal isn’t really about the percentage off, as retailers sometimes inflate list price. What matters is whether the sale price matches or beats its historical low. Tools like CamelCamelCamel how Amazon price history, and it’s wise to compare big-ticket items across a few retailers and factor in perks like free shipping. If a product rarely goes on sale or comes from a brand that hardly discounts, that’s a real deal.
Will Amazon Black Friday deals change?
Reliably (and somewhat frustratingly!), yes. Amazon’s Black Friday event kicked off on November 20 and runs through Cyber Monday, and the deals change constantly. Just like Prime Day, new promotions drop without warning, and limited-time Lightning Deals can disappear within hours or once stock sells out. So if you’re hovering over checkout on a price you feel good about…you can probably guess what I’ll recommend.
Why you should trust us
Glamour’s shopping team includes six editors and writers with over 40 years of combined experience covering sales. We track every major deals event—Prime Day, Labor Day, Memorial Day—and spend all year monitoring prices, stock changes, and discount patterns. Because we cover sales full-time, we know which Black Friday markdowns are truly significant versus those you’ll see again later. Other sales matter, but Black Friday still reigns supreme—and we can spot the best Cyber Week deals instantly.
Meet the Glamour shopping team
- Shanna Shipin, Glamour and Allure senior shopping director who has spent seven years covering Black Friday
- Jenifer Calle, Glamour senior shopping editor with eight years of Black Friday experience and who writes and edits beauty, fashion, tech, and lifestyle stories
- Malia Griggs (this author), Glamour shopping editor who’s covered Black Friday for over five years and reports on holiday gifting, wellness, fashion, beauty, and tech
- Jake Smith, Glamour shopping editor who has tracked Black Friday deals for five years and oversees the site’s style coverage, including trends and clothing deals
- Alanna Martine Kilkeary, Glamour beauty shopping writer with five years of experience covering Black Friday beauty sales, from skin care and makeup to beauty devices