These days it's nearly impossible to know what women are spending on the way they look. Someone with Instagram-flawless contouring might have honed her craft using the finest from the drugstore aisles, and the utterly makeup-free type might be spending thousands on laser treatments and serums. Enter our series What It Costs to Be Me, in which we're asking interesting women for radical transparency.
Next up? Georgia Louise Vassanelli, celebrity facialist, 38, from New York City. Her grand total? $14,026
There are a few names that come to mind when our complexions are in dire need of a reset, and Georgia Louise tops the list. The celebrity facialist once gave out facials for free—at age 12, in the bathrooms at school. To our lasting dismay, it's no longer quite so easy to see her; celebrities like Emma Stone and Cate Blanchett trust her implicitly to keep them glowing, and editors and models alike covet a slot at her clinic. Even if you didn't already know that, one glance at her glasslike complexion will convince you that you need to know the exact details of her routine. As you might guess, she's not interested in keeping things minimal. First step: countless treatments on deck, from bicoastal massages to monthly acupuncture.
At home, she invests in cutting-edge devices and adopts an approach to beauty that she describes as "a bridge between cosmeceutical and natural." This translates to curating a personal collection of 60 serums, but also to making time to unwind with Pilates and walking to work. The step she'll definitely never give up? Regular facials—whether she's testing them out at her clinic or starting her mornings off with a quick lymphatic drainage ritual. "I consider facials to be a necessity rather than a luxury," she says. We probably would too, if we had her magic touch.
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My Morning Skin Care Routine: $2,944
First of all, I have more creams and cleansers than designer shoes and handbags. I have an apothecary in my bathroom, and I like to mix it up. In the morning the first thing I do is use an oil cleanser, either my Georgia Louise the Balm ($84) or La Mer Cleansing Oil ($95). It's a great prep because it strips oil but doesn't dry out my skin. When I have the oil on my face as a cleanser, I do my Lift + Sculpt Butterfly Stone ($75) as a mini massage for two minutes, which really helps wake me up. If I'm really puffy and tired in the morning, I use my Cryo Freeze Tools ($125) (which are kept in the fridge) for lymphatic drainage.
Once I remove that with a warm washcloth, I then go into a second cleanse with my pH Perfecting Wash ($90) or Biologique Recherche Lait VIP O2 ($230). After that, I get into my serum layering. It's really difficult to have one serum that gives everything, so I like to layer up on active ingredients. I have—embarrassingly—60 serums to choose from, so one day is never the same as the second day. My favorite serum is my Hydra Repair Elixir ($110) because it's got hyaluronic acid, which is great for hydration. Second would be my Stemcell Renewal Elixir ($160) because it's really healing, and my third would be La Mer the Concentrate ($370). I then move on to La Mer the Eye Concentrate ($225), which is amazing.
I have five different creams that I switch between because sometimes I want a fluid and sometimes I want a richer cream. Right now I'm using my Bespoke Cream by Georgia Louise ($350). I recently launched a machine in my spa where we analyze your skin and create a bespoke skin care cream. I use either my Vital Finishing Serum ($150) or the Genaissance de La Mer the Serum Essence ($665) to finish, and then I will use SPF. I love La Mer the Broad Spectrum SPF 50 Daily ($95). I use my Rose Water mist ($120) during the day to rehydrate my skin. I like to have it in my handbag—I just like the way it feels and smells.
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My Nighttime Skin Care Additions: $2,183
Three months on and three months off, I'll use a retinol. The Environ South Africa line has retinols that are really gentle. I'll do that at night with a vitamin C like Dr. Devgan Platinum Vitamin C+ Luminous Night Serum ($145). The finishing serum is always La Mer the Concentrate.
Three times a week, I do my Sleeping Beauty Oil ($120) and gua sha with my Butterfly Stone or my Cryo Freeze Tools. I then wash my face and apply Pulse+GLO Ion Enhancer ($165), which is an electric sheet mask, for 20 minutes. The other two times a week, I use my GLOLite LED Mask ($950) for 10 to 20 minutes. Once I finish, I'll put on either my Bespoke Cream or La Mer Moisturizing Soft Cream ($180) and Eye Concentrate. The other thing I use is the Environ Gold Roller ($298) five times a week. It takes one minute, and I've been doing it for so many years now to push the product further into my skin and induce collagen. On Sunday mornings, I use the NuFace Facial Toning Device ($325), which is my favorite at-home microcurrent.
My Daytime Makeup: $431
I'm more about skin care than makeup. I try not to use any coverage unless I have an event, but my new obsession is Gucci Westman's blush sticks. I love the Westman Atelier Baby Cheeks in Dou Dou ($50) and Poppet ($50) to just get a little bit of color. If I'm going out after work, I can just literally accentuate my cheeks and I'm good to go. I use Trish McEvoy Lash Curling Mascara ($32) because it doesn't transfer or smudge, and then I'll use Charlotte Tilbury Feline Flick Liquid Eyeliner ($30). For me, it's about more the eyes. During the day I always use La Mer the Lip Balm ($65). I'm really obsessed with Dr. Devgan Platinum Lip Plump ($50)—it just swells up your lips and gives them a rosy color. I also love Dior Addict Lip Maximizer ($34). For events, I turn to La Mer the Luminous Lifting Cushion Foundation ($120). It goes on so well and gives such lovely coverage, like a sheer look. It's great to travel with.
My Nighttime Makeup: $118
I love the Westman Atelier Face Trace Contour Stick in Biscuit ($48) for my cheeks, and I'll always do a bright red shade of Chanel Rouge Coco Lipstick ($38) to bring a bit of color to my skin. For concealer, I'm really loving Charlotte Tilbury's Magic Away ($32).
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My Biannual Haircut: $1,360
I'm really lazy with my hair. I see Chris McMillan for my cuts ($680). I was introduced to him by Jennifer Aniston, and I see him when I'm in L.A. every four to six months. I have long hair that's in good condition because I let it dry naturally. I don't use a blow-dryer. Whenever I see him, he gives me bangs. He'll always try to restyle me, but I just like my hair simple and clean. It's expensive, but so worth it.
My Styling Extras: $130
I love Amika: 3D Volume Thickening Shampoo and Conditioner ($20 each). I use them to give my hair some thickness and some more luster. My new obsession is Deborah Pagani; she's come up with these beautiful hair accessories, like pins. I typically do my hair in a French twist or a bun, so I like to do that with one of her Large Sleek Hair Pins ($90).
My Essential Treatments: $2,960
I go to L.A. every month now, and when I'm there, I get a Japanese massage ($140) at Hideko Spa near Brentwood. It's truly amazing. I have a weekly massage ($200 per session) that I get at home because I bend over so much with my job—I need it. My personal masseuse is amazing, but he doesn't want to be named because he's so booked up.
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My Wellness Routine: $3,900
I'm a diabetic and also have Hashimoto's disease, so I'm very careful when it comes to my well-being. I see Daniela Turley, who's a naturopath. She makes me tinctures to boost my immune system, liver, and kidneys. I also go to Rahav Wellness, which is under the care of Dr. Miriam Rahav. She's a functional medicine doctor who tests my blood, makes me easy programs of supplements, and offers holistic treatments ($500 per appointment, three times a year) for my morning and nighttime regimens.
I also do Pilates at Equinox two times a week ($2,400 yearly membership). It's a great way to sculpt and tone your body and a workout that I really enjoy. In the spring and summer, I walk to work every day for 20 minutes. I love the freedom.
