I'll admit: I had mixed feelings about Hannah Brown being our new Bachelorette. The former Miss Alabama is charming, sure, but she didn't exactly get the best edit on Colton Underwood's season of The Bachelor. (Ugh, her "feud" with beauty pageant roomie Caelynn Miller-Keyes.) But then again, I've sat through an entire season of Arie Luyendyk Jr. moaning "mmm" when he kisses and made it out alive. Hannah could spend her time as the Bachelorette yelling "Roll Tide!" and I'd be entertained. What I'm saying is, the bar is low.
And any lingering doubts I had are fully gone after watching the first teaser for the new season of The Bachelorette. It's so wild and bizarre—which means I love every minute of it.
The whole thing starts off with Hannah in a Cinderella-blue ballgown and beauty queen regalia wandering through a forest. Then she gradually starts shedding signs of her pageant past. Down goes her tiara. Goodbye to her sash. Bachelor red roses rise up triumphantly around them. "You Don't Own Me"—the Lesley Gore classic repopularized by The Handmaid's Tale—plays in the background. Hannah's making a feminist statement, I think, and I'm here for it.
At the end of her journey, Hannah suddenly removes the train of her dress to reveal she's wearing a chic power jumpsuit. The drama! "Think you know her?" the trailer teases. "Think again." THINK AGAIN.
The whole thing is very Once Upon a Time meets early Taylor Swift meets Britney Spears' "Fantasy" perfume commercial. A cinematic masterpiece, in other words. I haven't seen anything this all-around perfect since Mamma Mia! Here We Go Again.
Watch for yourself, below:
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The reactions to this trailer on social media were on par with my response. "OBSESSED!!!" one enthusiastic fan wrote. "Best Bachelorette promo in years." Others cited getting "chills" after watching. The reviews are in: This promo is a hit.
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Despite this trailer's insistence that we don't know anything about Hannah, we did learn a few things about her after Underwood's season. "Ultimately, my future wasn’t with Colton, but my journey isn't over," she told Glamour in a recent interview. "I’m so excited for the rest of my life, and I want love to be an adventure. I want it to be fun. I want it to be exciting, and I want my life to be that way regardless of whether a man is in it or not. Alabama will always be home and have a special place in my heart, but I want my life to be more than just living there. I want to see more of the world and, through that, find out more about myself."
