The post-Thanksgiving shopping rush is one of those rare moments when your closet and your wallet are in total alignment—and the H&M Black Friday sale is perhaps the best example. Right now, the entire site is 30% off, meaning every winter trend and cold-weather essential I’ve been eyeing has suddenly gotten way cheaper. The best part? Everything on my hit list is under $75, and the majority of it is well under $50.
That doesn’t just make this one of the finest Black Friday clothing sales of 2025; it’s one of the best Cyber Week deals in general. So, what’s on my radar now that everything is around the price of a dinner entrée? ’Tis the season for Fair Isle sweaters, stretchy pants, and holiday dresses, and you’ll find those in spades. And if you, like me, are feeling a little more daring this winter, don’t miss the brand’s wide selection of faux-fur coats and ’80s-inspired jewelry. Ready to make the most of the H&M Black Friday sale? Here’s everything I’m eyeing.
Glamour’s H&M Black Friday sale edit
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Best H&M Black Friday clothing deals
H&M’s lovely selection of cold-weather clothing is basically one big mix-and-match station; grab a chunky knit to pair with trendy jeans or a dress, and you’ll get plenty of mileage out of each piece.
Best H&M Black Friday loungewear deals
No matter what your holiday season is shaping up to be, one thing’s certain: You’ll want plenty of cozy downtime at home. These soft (and subtly sexy) picks are practically made to be worn while binging holiday movies or mixing up festive cocktails.
Best H&M Black Friday outerwear deals
It’s officially time to lock down your winter coat for the dreary months ahead—and H&M’s 30%-off selection has you covered (literally). Whether you’re more of a puffer person or you’re in the market for a dramatic overcoat, these of-the-moment finds will be a hit.
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Best H&M Black Friday workwear deals
We’re big on workwear here at Glamour, and now’s a particularly great moment to stock up on the blazers, office pants, and crisp shirts that make up a working woman’s ideal wardrobe. If you buy nothing else, at least pick up that $18 shirt I want to style with everything.
Best H&M Black Friday accessory deals
When your outfit is basically just a coat and a pair of boots, the right finishing touches can make all the difference. Into a Prada-esque bag? Statement earrings? Highly giftable headwear? You’ll find it here—and all for under $35, mind you.
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