Drop the Routine

Julian Addo Drops Her Skin Care Routine


The Adwoa Beauty founder shares her essentials, including the moisturizer that makes her look “like a shining star.”
Julian Addo
Courtesy of Julian Addo

Julian Addo is a firm believer in products that work. It’s a simple thing to ask, but in today’s beauty landscape it’s hard to find quality over frills. This, paired with the fact that she didn’t feel there was truly a brand that understood natural hair, is what drove Addo to launch her brand Adwoa Beauty in 2017. With over 10 years of experience in the hair industry—as a stylist, salon owner and blogger, plus a career in banking—Addo was armed with the knowledge needed to create a brand that properly cares for not only curls, but all hair types. The line combines the best of nature and science to enhance customers’ unique textures, and the straightforward line is easy to use—each product has a clear purpose and place in your routine.