The fashion landscape is ever evolving, but recent years have seen Latinx expression flourish from one of monolithic representation to one that is as deep and diverse as the pan-Latinx experience itself. While legends in fashion from Oscar de la Renta to Carolina Herrera paved the literal (and metaphorical) runway for rising designers, Latinx influencers of today have made their mark as contemporary brand founders breathing new life into the space—and our shopping carts.
If you’re looking to shop from Latinx legacy and emerging brands, use our list ahead as a starter guide. Add pops of color to your home with woven pieces from Mercedes Salazar, refresh your jewelry box with Uno de 50’s structured pieces, and for improved intimacy with yourself or a partner, Maude’s impossibly sleek vibrators will set the mood to extra spicy. But it doesn’t stop there. Handbags, architectural bikinis, Chelsea boots, and activewear are also front and center—and if you’re in the market for makeup, skin, and hair products, shop our list of Latinx beauty brands to bookmark.
As we continue to celebrate diversity with our own buying power, keep scrolling for 31 Latinx brands you need on your radar.
Soraya Hennessy
Born and raised in Maracaibo, Venezuela, designer Soraya Hennessy founded her namesake brand alongside her mother to highlight the work of Colombian and Venezuelan Wayuu and South American artisans. Soraya Hennessy products are the opposite of mass-produced; everything is handmade in Venezuela and Colombia.
Port de Bras
If you live in leggings and T-shirts, you’re going to love Port de Bras, a luxury activewear label created by Venezuela-based designer Clarissa Egaña. Already a fan of ballet-inspired workout classes, Egaña fused her passion for dance with a growing concern for sustainable practices in fashion. The clothing is all made with an eye toward materials that are safer for the skin. It doesn’t hurt that we love a puff-sleeve top for the gym, to run errands, or even out to dinner—and just wait until you see all of her prints.
Silvia Tcherassi
Silvia Tcherassi started her career in interior design before shifting her talents to fashion. The Colombian-born designer’s creations are fit for women of any age, especially those who love to stand out. You can find risk-taking embroidered crop tops, chic cuts, and unique accents across her namesake collection.
Mercedes Salazar
While Colombian-born Mercedes Salazar was first known for her captivating jewelry designs, it’s her eye-catching home decor that we can’t stop raving about. Today you can find unique trays, cupholders, coasters, and more, as well as vibrant bags, beach hats, and of course, her original fan favorites: jewelry. Salazar’s nontraditional approach to jewelry adds a playful touch to anyone’s collection with pieces like charm necklaces, palm-tree-themed earrings, and cascading pearls.
Johanna Ortiz
If there’s one thing worth splurging on, it’s an empowering swimsuit that makes you feel confident and sexy all in one go. Johanna Ortiz’s collection is known for being elegant yet bold, with designs inspired by her hometown of Cali, Colombia. Think eye-popping hues, floral prints, tassels, ruffles, and anything that basically makes your wardrobe the star of the show. Fans can’t get enough of her swimwear in particular, thanks to the Instagram-worthy designs and flattering cuts.
Cuyana
Cuyana has taken the fashion world by storm since its 2011 launch. The California-based label provides women with functional and elevated pieces, including its best-selling leather goods (like our favorite belt bag, below!) along with dainty jewelry-like crescent-shaped hoops—plus comfortable T-shirts, joggers, and pieces for the home. Cuyana’s cofounder and CEO, Karla Gallardo, grew up in Ecuador, and the brand’s name means “to love” in her native language, Quechua.
Maygel Coronel
If you’re looking to add some luxury to your swimwear collection, Maygel Coronel won’t disappoint. The line was founded in Cartagena, Colombia, and in 2019 won the grand prize at the Latin American Fashion Summit, which probably explains why you’ll also want to wear these suits off the sand as well (just peep those ruffles). The designer was inspired to make swimsuits that her mother could also wear, leading her to use a one-size-fits-most approach. Today you can find the swimwear available in petite, one-size, and extended options.
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Uno de 50
Madrid-based jewelry line Uno de 50 has been making waves and dazzling wearers since the ’90s. The brand originally gained its name from its practice of only producing 50 pieces of jewelry per collection but has since expanded. Today you’ll find handcrafted designs with a modern twist, like abstract hoop earrings, leather cuffs, and layered pendants.
EBY
Comfort over style is typically where our brains go when shopping for underwear, but EBY (a.k.a. Empowered by You) asks why we can’t have both. Founded by actress and entrepreneur Sofia Vergara and Renata Mutis Black in 2017, EBY is a membership-based brand that designs bras, underwear, and tanks with comfort, fit, and women’s empowerment in mind. As Vergara told Glamour, “I want to be able to provide women with the tools to start their own business as an exit out of poverty. EBY does that with its micro-financing model. There’s nothing sexier than being your own boss.”
Eberjey
Another Latinx-owned brand invested in all things comfort is Eberjey. Ali Mejia and Mariela Rovito founded the playful lingerie brand in 1996, but it has quickly evolved into a destination for cozy PJ sets, joggers, jumpsuits, and more.
Frēda Salvador
After more than 25 years of experience in technical footwear design, Cristina Palomo Nelson and Megan Papay branched out to build their own cutting-edge brand, Frēda Salvador. All of its shoes are designed in California and handcrafted in Spain and El Salvador in family-owned factories. Frēda Salvador customers are described as bold, ambitious, and inclusive, and we can see why: You’ll find crocodile-textured lace-up boots, snakeskin double-buckle sandals, and cutout sneakers (yes, you read that right!), among so many other standout designs. It’s far from traditional footwear—but that’s exactly why we love it.
Farm Rio
Farm Rio channels the bright and vibrant spirit of Rio de Janeiro; printed pants, dramatic sleeves, crocheted skirts, and endless eye-catching prints are what you can expect from this It girl label. Katia Barros and Marcello Bastos launched the brand back in 1997 at a Brazilian marketplace, and today it’s found in the aisles of Neiman Marcus, Nordstrom, and Anthropologie.
Naja
The attention to detail in a pair of Naja underwear or a bra is unmatched—and that’s exactly what the brand intends every time. Memory foam cups, ultrasonically sealed bra straps, and interior bra prints are just a few of the accents that make Naja stand out. Harvested Peruvian cotton and nylon lace are found across bikinis, briefs, thongs, and more. Colombian-born designer Catalina Girald wants to empower women through lingerie. She’s also on a mission to help educate and employ single mothers through Naja’s work with the Golondrinas Foundation and Underwear for Hope program.
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House of Intuition
Tap into your spiritual side with this popular Latinx-owned brand. House of Intuition has everything you need for manifesting your dream life including candles, crystals, sage bundles, and books. You can also schedule a tarot reading at certain locations across the country.
Maude
Maude’s founder, Éva Goicochea, is no stranger to the business world. She hailed from Everlane and later cofounded Tinker Watches with her husband before her passion for health care led her to build Maude. The brand focuses on sexual wellness and modern intimacy; its best sellers include vibrators, lubricants, massage candles, and bath soaks. Also: She’s one of only 10 Latinx designers in the consumer goods space to receive over $10 million in venture funding.
Ceremonia
Not to be confused with the Latinx hair-care brand, Ceremonia has home goods designed with minimalists and boho enthusiasts in mind. Shop for cozy throw blankets, trays for jewelry and trinkets, and so much more.
Honest Baby Clothing
Jessica Alba’s Honest Company empire just keeps on growing. She most recently introduced apparel into the mix, and while the majority of the collection is for the little ones, there are basic tees and headbands available for parents.
Hedley & Bennett
We can hardly think of aprons without Hedley & Bennett immediately coming to mind. The chic line includes aprons for professional chefs and aspiring ones, all from the brain of Latina founder Ellen Bennett, who was raised by her Mexican single mother in Los Angeles and started in the restaurant industry. The brand has also collaborated with fashion fave Love Shack Fancy for some bougie pieces.
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Hija de tu Madre
Patty Delgado built her Instafmous brand, Hija de tu Madre, in East Los Angeles. Since rising to popularity on social media, the company has grown from selling quirky jewelry with Spanish slogans like “Jefa” and “Bruja” to selling apparel and home goods.
Past Midnight
Past Midnight is a Miami-based jewelry brand founded by Latinx influencer Carolina Lindo. She’s known for her minimalist aesthetic, and of course, her collection of gold jewelry, which plays up in all of the pieces offered by the brand. Turn to Past Midnight for affordable versions of popular jewelry trends like chunky hoops, Figaro chains, and more.
Simonett
Okay, you’ve probably seen the Simonett Spring Nanu Top all over your Insta feed. The viral sweater top can be tied in several different ways and looks good on seemingly everyone who snaps a photo in it. The Miami-based brand was created by Venezuelan designer Simonett Pereira and is spotted on influencers and fashion girls everywhere. If you want to step away from basic tees and flowy sweaters, take Simonett’s abstract pieces for a spin.
Daniela Uribe
Want shoes that make a statement? Add Daniela Uribe to your closet immediately. From metallic hues in Barbiecore pink and lime green to everyday booties perfect for fall, there’s a staple for everyone’s personal taste throughout her collection. Uribe hails from Colombia and her shoes are all made in Italy.
Diego Binetti
Those who dream of living along the coast could use a piece or two from Diego Binetti’s collection. The designer was born in Argentina, and his designs are a fresh approach to the current coastal grandmother hype. If you have any summer trips left on the books, be sure to check out his latest arrivals.
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Carolina K.
Another Argentine designer is Carolina K. Her collection has everything from ready-to-wear, swimwear, and accessories, and you can find it at retailers like Neiman Marcus and Anthropologie. The brand is built on sustainability and works with global artisans to handcraft each and every piece.
Parade
You’ve probably seen Parade’s ultra-comfortable underwear all over your IG Feed and TikTok FYP, and now the brand has expanded to loungewear. Its designer, Cami Téllez, is of Colombian descent, and when she saw a gap in the lingerie marketplace, she turned Parade into a $140+ million empire.
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Agua by Agua Bendita
Every swimwear snob needs an Agua Bendita suit in their collection. Mariana Hinestroza and Catalina Álvarez, both born in Colombia, met in college and built their swimwear company at the age of 22. Since then the brand has expanded to ready-to-wear and accessories all with their Latino culture in mind.
Rebdolls
Rebdolls is a fast fashion label built with clothing that’s inclusive of all body types and budgets in mind. Shoppers can enjoy basics like midi dresses or head-to-toe monochromatic sets with sweaters, tops, and bottoms included. Rebdolls founder, Griselangel Paula, is of Dominican descent and wanted to fill a void in the plus-size fashion space.
Cala de la Cruz
For more beach-appropriate finds, shop Cala de la Cruz’s swimwear and resort wear pieces. The sustainable brand is designed and made in Colombia and found in retailers like Anthropologie and Saks. Designer Carolina Lopez Cruz has a background in textiles and set out to make bold and vibrant designs that aligned with her eco-conscious beliefs.
Julietta
Julietta’s founder, Juliana Linden, began making jewelry when she was 12 and hasn’t stopped since. Now you can find unique accessories like oversized hairclips and 3D barrettes in her collections, along with some awe-inducing editorial shoots.
Thrifts + Threads
Thrifts + Threads is a marketplace built on the boho-chic aesthetic. Think crocheted dresses with tasseled accents, transitional tops that can be worn in multiple ways, and of course, breezy beach pants. It’s a fairly new brand, and founder Gabriela Prendes was inspired to lean into her creative bag at the height of the pandemic.
Santos by Mónica
What started off as a handbag brand quickly became a full collection. Santos by Mónica taps into recent trends like the buzz surrounding Bottega’s vibrant green shade, ruffled lapels, and color-block dresses. For every item sold, the eco-conscious brand also plants a tree with One Tree Planted.
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