In the world of beauty, the final days of 2025 did not disappoint. Just before the new year, “sad blush” spread across social media like wild fire—and you'll probably be seeing the makeup trend all over the next few months.
Truthfully, at this point, no one expected another makeup trend within the clean beauty movement, which is beginning to show signs of exhaustion after dominating the scene for a few years. But one of the most fun aspects of trends is precisely how unexpected they sometimes are.
It was probably the name that first caught your attention. Can a trend with such an unappealing name really succeed? The answer is simple: yes. Because “sad blush” is anything but sad; quite the opposite, in fact. And while it might not sound like a makeup trend you're eager to jump on, give us until the end of this article to change your mind.
In contrast to the pink, red, and berry tones that have dominated the last few months, neutral blush, or "sad blush," is emerging, against all odds, as one of the most flattering trends of the season. Among the multitude of colorful blushes flooding the market, beige might seem bland at first glance; however, it is precisely this understated elegance that is conquering social media. In fact, the trend celebrating the benefits of beige and nude blushes is being popularized on TikTok.
Against all odds, these neutral tones are incredibly flattering thanks to their illuminating effect. Because it is after applying foundation that the magic happens: the beige blends seamlessly with the skin, gliding over the contours of the face and creating a dimension that cannot be achieved with more saturated tones like pink or red.
We could define it as the perfect basic blush to look put together with minimal effort.
The secret lies, above all, in choosing the right color. Opt for a beige slightly darker than your skin tone: a touch of peach for warm skin tones, a rosy glow for cool skin tones, and a neutral shade for olive skin tones. Nothing too intense, just enough to add a subtle touch of warmth. You can even use a neutral eyeshadow from a palette you already own and lightly sweep it across your cheeks to create that natural flush. Because the best part is that the " sad blush" look isn't one of those beauty trends that requires watching a ton of tutorials to achieve.
Next comes the application. With a soft brush, gently sweep it over your cheekbones, the bridge of your nose, and even your lips, if you like, for a tone-on-tone effect . The product may seem to disappear at first glance, but beneath that 'fading' lies a vibrant, luminous, and polished complexion with minimal effort.
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A version of this article was originally published by Glamour Spain.
