Grab your credit card and a pair of wings: The 2025 Victoria’s Secret Black Friday sale is officially here. The brand’s proper Cyber Week sale is offering 40% off everything, with pretty much zero exceptions—including on its cult-favorite bras, panties, sleepwear, activewear, body care, and fragrances. But that’s only the beginning of its Black Friday deals.
Seven pairs of panties will only set you back $35 (they’re normally $15 each). The brand’s leggings are half off, and extras like pajama sets, festive holiday lingerie sets, and teen girl-beloved fragrances are way cheaper than usual, just in time for prime gifting season. Spend over $100, and VS will throw in a cute tote bag (plus a cozy blanket, if you spend over $100). Ready to make the most of your money? Shop the best Victoria’s Secret Black Friday deals below—and check out ASAP, as supplies are limited.
The best Victoria’s Secret Black Friday deals, at a glance
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Shop the rest of our favorite Cyber Week sales here, including clothing deals on Quince, Free People, H&M, Lululemon, as well as beauty deals on Dyson, Sol de Janeiro, Shark, and K-beauty brands like Medicube.
Best Victoria’s Secret Black Friday bra deals
We’ll never say no to saving big on VS’s iconic push-up bras, which are very much back, by the way. This year’s markdowns also cover everyday T-shirt bras, va-va-voom numbers, and bralettes soft enough to sleep in.
Best Victoria’s Secret Black Friday panties deals
Beyond bras, Victoria’s Secret is known for its range of underwear styles in fun colors and patterns, from high-cut bikinis to V-strings. Pick up a $15 pack of seamless, stretchy thongs, or choose seven pairs of panties for just $35.
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Best Victoria’s Secret Black Friday lingerie deals
If you’re shopping for something special—either to gift a special woman or to wear yourself—the lingerie brand has a wide mix of teddies, babydoll dresses, and chemises that range from demure to daring, including plenty of festive, sparkling pieces in red, evergreen, and plaid.
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Best Victoria’s Secret Black Friday pajama deals
Is there anything quite so cozy as a flannel or modal Victoria’s Secret PJ set? These holiday-ready picks are practically begging to be worn for a winter movie marathon or an at-home brunch with the girls—and now that they’re both $50 or less, we can’t think of many reasons not to snap them up.
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Best Victoria’s Secret Black Friday activewear deals
Need a new pair of black leggings? How about a comfy sports bra? Both are currently 50% off as part of VS’s current slate of holiday deals, making this just about the best time of the year to pick them up.
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Best Victoria’s Secret Black Friday fragrance deals
To a certain group of people—Glamour editors included—fancier fragrance brands don’t hold a candle to the nostalgia of the many Victoria’s Secret scents that are currently on Black Friday sale. Take over 50% off its classic Bombshell Eau de Pafrum, or save on a gift set of its enduring Love Spell or Bare Vanilla scents (both of which make incredible gifts for teen girls and stocking stuffers).
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